Social Media Marketing Specialist

Job Responsibilities

• Social Media Planning & Implementation

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Develop and carry out social media strategies aimed at boosting brand visibility and fostering community engagement.

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Use cloud-based automation platforms (云控) to efficiently schedule and distribute content across multiple channels.

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Conduct market research and competitive analysis to stay ahead of social media trends and spot new opportunities.

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Tailor content and campaign approaches for each platform (Meta, TikTok, Telegram, etc.) to maximize engagement and exposure.

• Content Development & Audience Interaction

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Produce and manage compelling multimedia content including videos, graphics, posts, and stories tailored to the target demographic.

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Plan and execute paid campaigns on social media to support user acquisition and conversion goals.

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Actively manage user interactionsmoderating comments, replying to messages, and engaging in community conversations.

• Analytics & Reporting

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Establish key metrics and track performance indicators such as engagement, CTR, follower growth, and campaign ROI.

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Use cloud automation and analytics tools to monitor activity across platforms and fine-tune performance.

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Generate detailed performance reports and deliver insights to improve future content strategies.

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Regularly experiment with new tactics to enhance interaction and drive higher conversions.

• Collaboration & Online Presence Management

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Partner with influencers, content creators, and collaborators to roll out joint campaigns.

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Coordinate with internal teams (marketing, design, customer support) to ensure brand consistency and enhance reputation.

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Support marketing efforts, game promotions, and special events through synchronized social media outreach.

Job Requirements

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Minimum 2 years of experience in social media marketing, ideally within the iGaming, digital entertainment, or online industries.

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Solid understanding of iGaming culture, industry trends, and player behavior.

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Proven track record managing social platforms like Meta (Facebook/Instagram), TikTok, Telegram, and more.

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Hands-on experience using 云控 tools for automating and managing multi-platform social campaigns.

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Proficient in content creation, copywriting, and executing targeted campaigns.

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Experienced with social media analytics tools such as Meta Business Suite, Google Analytics, or Hootsuite.

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Capable of handling multiple priorities in a fast-moving, high-pressure environment.

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Bonus: Experience working with KOLs, influencers, and managing online communities.