Marketing Manager, GOBE

Marketing Manager, GOBE

SUMMARY

Our Marketing Manager for Global Own Brands and Exclusives (GOBE) is mainly responsible for the planning and implementation of integrated marketing communications support for Watsons Health & Beauty Own Brands. This position works together with the Senior Marketing Manager in crafting & implementing brand building, category building and tactical campaigns for GOBE to drive customer engagement and brand love.

ROLE

Building awareness and brand love for Watsons Own brand across different health and beauty categories.

Driving traffic O+O to help in the achievement of commercial objectives for the brands (Total Company Sales, GOBE Sales)

Leading the development and implementation of integrated marketing programs to support GOBE in relevant customer touchpoints:

• Advertising (In-store, Digital, Mobile, Traditional)
• Member Communications
• Public Relations (PR) Activations
• Local Marketing
• Partnerships

Efficient management of Advertising & Promotion (A&P) resources in the implementation of marketing programs

Driving a strong social media presence and engagement for Watsons Own Brand and Exclusives through content management, media buying and online activations.

Monitoring own brand health and opportunities by regularly conducting consumer studies for GOBE, translating insights into actionable programs for the brand.