Copywriter, iGaming, Limassol

Join our client's innovative team and help shape the future of enterprise iGaming solutions. We're looking for individuals to drive the next generation of B2B gaming technology. With a brand new Limassol office strengthening their growing office network, this is an opportunity to be part of the team from the ground up.

Role Overview

We are looking for a talented and experienced Copywriter to support content and marketing activities across multiple iGaming markets.

This is a mid-level role for a candidate with prior experience in copywriting, digital marketing, content creation, affiliate marketing, CRM communications, or the iGaming industry. The role requires the ability to independently produce high-quality, conversion-focused content across multiple channels.

The Copywriter will work closely with Marketing, CRM, Product, Affiliate, VIP, and Design teams to create impactful communication that supports player acquisition, engagement, retention, and brand growth.

The ideal candidate combines creativity with commercial thinking, understands customer psychology, and can adapt messaging across different markets, products, and player segments.

Key Responsibilities

• Create high-quality promotional and marketing content across multiple communication channels.
• Write engaging copy for CRM campaigns, including email, SMS, push notifications, onsite messages, and player communications.
• Develop advertising copy for paid media, affiliate campaigns, social media, landing pages, and acquisition funnels.
• Create messaging for bonuses, tournaments, cashback offers, free spins, and other promotional activities.
• Write and optimize website content, campaign pages, promotional terms, FAQs, and product-related materials.
• Collaborate with CRM, Design, Product, Affiliate, VIP, and Customer Support teams to execute marketing campaigns.
• Adapt communication strategies for different markets, player segments, lifecycle stages, and customer profiles.
• Maintain consistent brand tone of voice across all communication channels.
• Conduct proofreading, content review, and quality assurance before campaign launches.
• Support A/B testing initiatives by producing alternative messaging variations and contributing to performance analysis.
• Research competitor campaigns, industry trends, and player communication strategies.
• Ensure all content complies with internal policies, responsible gaming requirements, and regulatory standards.
• Maintain organized documentation of content assets, templates, campaign materials, and communication guidelines.
• Contribute creative ideas to improve engagement, conversion, retention, and campaign performance.

Product Knowledge Expected

The candidate should have a strong understanding of iGaming content and marketing communication across multiple verticals, including:

• Slots
• Live Casino
• Mini Games
• Sportsbook
• Racing
• Virtual Games
• E-sports
• Bonus and Promotion Systems
• Cashback Mechanics
• Free Spins Mechanics
• Payment and Cashier Flows
• Player Lifecycle Behavior
• VIP and High-Value Player Communication

The candidate is not expected to be an expert in all areas, but should understand how product types, promotions, and player behavior influence communication strategy, acquisition, and retention performance.

Preferred Qualifications

• 2+ years of experience in Copywriting, Content Marketing, CRM, Digital Marketing, Affiliate Marketing, or iGaming.
• Excellent written English skills.
• Strong attention to detail and proofreading abilities.
• Understanding of conversion-driven and psychologically informed communication.
• Experience with CRM campaigns, marketing funnels, or promotional content.
• Ability to manage multiple projects and deadlines simultaneously.
• Experience in iGaming, Sports Betting, Casino, or Affiliate Marketing is a strong advantage.

The salary range for this position will be shared with shortlisted applicants.