Performance Marketing Manager - Limitless Naturals

Job Title: Performance Marketing Manager

Location: Cairo, Egypt

Industry: Consumer Health

Job Summary

A reputable Consumer Health company based in Cairo, Egypt is seeking a results-driven Performance Marketing Manager to lead and optimize digital performance campaigns across multiple channels. The ideal candidate will combine strategic thinking with hands-on execution and a strong track record of driving measurable growth.

Key Responsibilities

• Develop and execute performance marketing strategies aligned with business objectives and growth targets

• Manage and optimize campaigns across key channels including Meta, Google, TikTok, and other digital platforms

• Monitor campaign performance, analyze data, and continuously optimize for ROI, CAC, and ROAS

• Lead media planning, budgeting, and forecasting to ensure efficient resource allocation

• Collaborate with cross-functional teams (brand, medical, regulatory, sales) to ensure alignment and compliance

• Partner with creative teams to develop high-performing ad creatives and messaging

• Track, analyze, and report on performance metrics with actionable insights

• Manage external agencies and vendors where applicable

• Stay up to date with industry trends, tools, and best practices

• Ensure all digital activities comply with local regulations and company policies

Requirements

• Minimum 7 years of overall experience in digital/performance marketing

• At least 2 years in a Performance Marketing Manager role

• Experience within Consumer Health, FMCG, or related industries

• Background in marketing agencies (preferred) or strong in-house experience

• Proven track record in managing and optimizing high-budget campaigns

• Hands-on experience with Google Ads, Meta Ads, TikTok Ads, and analytics tools

• Strong analytical and data-driven mindset

• Experience with tracking tools such as Google Analytics and Tag Manager

• Excellent communication and stakeholder management skills

Education

• Bachelor's degree in Marketing, Business Administration, or a related field

• Digital marketing certifications are a plus

Key Competencies

• Data-Driven Decision Making

• Strategic Thinking

• Performance Optimization

• Leadership & Collaboration

• Problem Solving

• Results-Oriented Mindset

What We Offer

• Competitive salary and benefits package

• Opportunity to work with a leading Consumer Health organization

• Dynamic and collaborative environment

• Strong career growth opportunities