Digital Marketing Manager

Responsibilities

• Plan, develop, execute digital marketing strategy for the company and optimise spend on acquisition funnel.
• Identify insights, needs, opportunities, and challenges of the business and recommends digital marketing actionable plan to achieve business growth goals.
• Define, create, and manage marketing acquisition efforts across awareness, consideration, and conversion funnel using multiple channels such as Google Ads (Display, Video, Search), Social Media Ads (Facebook, Tiktok), and Partnership (Affiliates, Network, Retargeting, etc.)
• Create clear performance report and projection across metrics, including bottom-up budget proposals which focus on getting the most efficient and effective cost metrics.
• Lead experience testing and optimization throughout the paid funnel with a spirit of Growth Mindset & Make it Happen to Make it Better.
• Collaborate with agencies and other vendor partners if needed.

Qualifications

• Min. bachelor degree in Marketing, IT, Computer Science, Information Systems, or Mathematics.
• Min. 4 years of experience as Digital Marketer with proven track record.
• Strong analytical, data-driven thinking and communication skills.
• Able to adapt in a fast-paced startup environment.
• Experience with A/B testing and multivariant experiments.
• Experience in setting up and optimizing Google Adwords and Facebook Ads campaigns.
• Proficient with Facebook Ads Manager, Google AdWords, SEMrush, and data visualization such as Google Analytics, Google Data Studio, Metabase.
• Up-to-date with the latest trends and best practices in online marketing and measurement