Social Media Coordinator - Events/Production

Key Responsibilities

Content Creation & Management

• Create, curate, and publish engaging content (photos, videos, reels, captions, stories) across social media platforms such as Facebook, Instagram, TikTok, LinkedIn, and Twitter/X

• Develop and maintain a content calendar aligned with upcoming events and campaigns

• Ensure all content is consistent with brand voice and visual identity

Event Promotion

• Develop and execute social media campaigns to promote events, launches, and activations

• Create pre-event, during-event, and post-event content to maximize engagement and reach

• Collaborate with the production and marketing teams to gather event materials and updates

Live Coverage & Engagement

• Provide real-time social media coverage during events (live posts, stories, reels, behind-the-scenes content)

• Monitor and respond to comments, messages, and inquiries promptly

• Engage with audiences to build a strong online community

Analytics & Reporting

• Track and analyze social media performance metrics such as reach, engagement, and conversions

• Generate reports and insights to optimize future campaigns and content strategies

• Monitor trends and competitor activities within the events and marketing space

Collaboration & Coordination

• Work closely with creative teams, event producers, and external partners for content creation

• Coordinate with influencers, sponsors, and partners for collaborative promotions

• Assist in managing social media campaigns for multiple events simultaneously

Qualifications

• Bachelor's degree in Marketing, Communications, Advertising, Multimedia Arts, or any related field

• At least 2–4 years of experience in social media management, preferably in events, marketing, or agency environment

• Strong knowledge of social media platforms and trends

• Experience in content creation, including basic photography and video editing

Preferred Skills

• Familiarity with design and editing tools (e.g., Canva, Adobe Creative Suite, CapCut, etc.)

• Experience in live event coverage and real-time content creation

• Basic knowledge of paid social media advertising

• Strong copywriting and storytelling skills