Marketing Manager

Job Title: Marketing Manager

Client Location: Remote (Philippines-based)

Employment Type: Independent Contractor (Full-time)

Working Hours: Full-time, aligned with US Pacific Time

Reports To: CEO

Direct Reports: Lead Gen Supervisor, Marketing Coordinator

About Us

People Avenue is a boutique recruitment and talent solutions firm connecting exceptional professionals with high-impact opportunities across the United States. We partner closely with our clients as a trusted talent and recruiting partner, taking a consultative approach to every search to ensure both candidates and clients are set up for long-term success.

When you engage with us, you're not a number in a pipeline, you're a professional we're genuinely invested in placing right.

About the Client

Our client is a globally recognised leader in professional development, leadership training, and human performance, trusted by Fortune 500 companies and businesses worldwide for over a century. They are currently in an exciting phase of growth across multiple US locations, actively building out the people, processes, and infrastructure needed to scale, and they need driven professionals to help lead that charge.

Why This Opportunity Stands Out

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Ground-floor impact : join at a critical growth phase and directly shape how the organization runs

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Global brand, entrepreneurial feel : world-renowned credibility with the agility of a fast-moving team

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US holiday observance : follow the US public holiday calendar

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Direct client relationship : real visibility and access to leadership and decision-makers

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Room to grow : as the organization scales, so does your opportunity

About the Role

The Marketing Manager owns demand generation strategy and campaign governance across all active territories. This role translates leadership direction into a measurable, repeatable marketing motion —defining target audiences, approving campaign execution, and closing the ROI loop back to Growth and Operations.

This is a strategy and governance seat , not an execution role. The Marketing Manager ensures all campaigns are intentional, targeted, revenue-aligned, and continuously optimised based on performance data.

This role operates as a Function Lead within the EOS structure , reporting to the CEO (Visionary) and future Integrator, with full ownership over ICP definition, campaign approvals, and quarterly marketing strategy.

Key Responsibilities

Demand Generation Strategy

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Define and maintain Ideal Customer Profiles (ICP) by territory; build ICPs from scratch within 30 days using internal insights and ZoomInfo

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Establish and maintain targeting criteria across all campaigns

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Design and own quarterly campaign strategy aligned with revenue targets

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Select campaign structures, messaging direction, and content templates

Campaign Governance & Approval

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Approve all campaign briefs before execution as the final decision authority

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Establish and enforce structured brief approval workflows immediately

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Ensure all campaigns meet standards for targeting accuracy, messaging clarity, and compliance

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Intervene and prevent campaigns from launching if they don't meet strategic or quality standards

Performance Measurement & ROI

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Measure campaign ROI and continuously feed learnings back to Growth and Operations

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Track CPL, MQL-to-SQL conversion rates, and campaign performance vs. plan

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Deliver structured performance reports to leadership

Marketing Strategy Ownership

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Own and maintain the marketing strategy document, including DCA split and campaign portfolio allocation

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Ensure campaign mix aligns with revenue-driving programs and business priorities

Team Leadership & Workflow Management

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Provide strategic oversight to the Lead Gen Supervisor and SDR team

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Enforce SDR activity standards (65–80 dials/day minimum)

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Oversee transition of Marketing Coordinator tasks to AI/automation workflows

Marketing Systems & Cross-functional Collaboration

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Own Salesforce as the system of record for all campaign data and lead handoffs

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Align with Growth on lead quality, pipeline performance, and conversion feedback

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Coordinate pricing validation with stakeholders before campaign promotion

Scorecard Metrics (Success Measurement)

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Number of qualified leads handed to Growth (weekly)

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Campaign sends executed vs. planned

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SDR dial activity compliance rate (65–80 dials/day minimum)

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Cost per Lead (CPL) by campaign type

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MQL-to-SQL conversion rate (monthly)

What We're Looking For

Experience & Capability

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4–8+ years of US B2B marketing experience with ownership of demand generation or pipeline-driving campaigns

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Proven experience defining and refining Ideal Customer Profiles (ICP) and targeting strategy

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Demonstrated ability to own campaign strategy end-to-end, from planning through ROI measurement

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Experience operating in lean teams without large budgets or agency support

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Experience working with or implementing AI/automation in marketing workflows

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Strong understanding of B2B funnel metrics (CPL, MQL, SQL, conversion rates)

Technical & Analytical Skills

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Proficiency in Salesforce or similar CRM for campaign tracking and reporting

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Ability to analyse campaign data and translate insights into strategic decisions

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Strong understanding of lead generation, targeting, and conversion optimisation

Strategic & Operational Capability

Gets It

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Understands that marketing drives pipeline generation, not brand awareness

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Speaks naturally about ICP, targeting, and lead quality

Wants It

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Motivated by measurable business impact and ROI

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Energised by building structure and systems where none exist

Capacity to Do It

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Proven B2B campaign strategy ownership end-to-end with a lean team

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Comfortable in fast-paced, ambiguous environments

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Full-time availability aligned with US Pacific Time

Skills & Attributes We Value

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Strong analytical thinking and attention to detail

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Ability to influence stakeholders and communicate strategy effectively

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Strong decision-making and accountability mindset

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Ability to enforce structure and maintain governance standards

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Comfortable working cross-functionally while maintaining authority

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Proactive, structured, and process-driven approach to problem-solving

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Ability to balance discipline with adaptability in a dynamic environment

Reporting Line

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Reports directly to CEO

• Direct Reports: Lead Gen Supervisor, Marketing Coordinator