Marketing Manager

About the client : Our client is a reputable international-level health and fitness brand promoting an active lifestyle through an accessible network of high-tech and smart fitness clubs.

Job Title : Marketing Manager

Location : Karachi ( On-Site)

Salary : Market-based

Job Timings : Monday to Friday

Experience : 5-7 years

Education

• Bachelor's degree in Marketing, Business Administration, or a related field.
• A Master's in Business Administration (MBA) with a specialization in Marketing is preferred.

Preferred Skills

• Proven experience as a Marketing Manager, preferably in the fitness or wellness industry.
• Strong understanding of digital marketing, social media, and content creation.
• Exceptional written and verbal communication skills.
• Creative mindset with the ability to develop innovative marketing strategies.
• Proficient in data analysis to inform marketing decisions.
• Strong project management and organizational skills.
• Familiarity with the fitness and health landscape in Karachi.
• Team player with leadership qualities.
• Knowledge of customer relationship management (CRM) tools.

Key Responsibilities

• Develop strategic marketing plan with quarterly quantifiable goals and milestones.
• Designing, managing, and evaluating marketing campaigns for B2C and B2B.
• Organizing promotional events and coordinating day-of deliveries and staffing
• Manage and Co-ordinate outsourced marketing agency and other 3 rd party vendors/ freelancers 5)Support integrated cross-channel digital campaign planning and execution across multiple digital touchpoints
• Manage the SEO and paid media agency to drive best-in class organic and paid search strategy and execution for the markets.
• Manage a budget for social media, leverage advanced knowledge of social media platforms and collaborate with agencies on content calendar, publishing, community management and social listening.
• Reviewing current marketing campaigns for weaknesses and developing solutions within budget constraints
• Monitor, track, analyse and report on performance on social media platforms using tools such as Google
• Analytics and Facebook insights
• Research and evaluate the latest trends and techniques to find new and better ways of measuring social media activity
• Deploy social listening tools and lead competitor intelligence across digital and social platforms
• Oversee content creation that is in line with brand guidelines and locally relevant, created for different online platforms and channels
• Form key relationships with influencers across the social media platforms Identifying potential new markets and creating a plan to enter the market
• Partnering with internal teams and Advertising agencies and data form past marketing events to estimate product demand
• Brainstorming fresh advertising ideas with senior management

Personal Characteristics : Execution-focused, well-organized and good communication skills.

Must-Have : confidence and ability to manage high-pressure situations and multiple stakeholders.