Marketing Director

KUWAITI NATIONALS ONLY

MARKETING DIRECTOR - F&B - Agency - QSR

• Develop and implement strategic communication plans that align with the company's vision and business objectives.
• Articulate brand stories and messaging frameworks that resonate with regional audiences, particularly in Kuwait.

Go-To-Market Capabilities

• Design and execute go-to-market strategies that accelerate product or service adoption in targeted markets.
• Coordinate with cross-functional teams to ensure seamless market entry and sustained growth.

Data Analysis & Growth Strategy

• Analyse multi-channel data to derive actionable insights that inform marketing decisions.
• Present strategic growth visions to the CEO, based on a comprehensive understanding of market trends, competitor activities, and consumer behaviours.

Corporate Communication Planning

• Lead the development of corporate communication strategies that enhance the company's public image and reputation.
• Directly manage and oversee all aspects of communication campaigns, ensuring alignment with the brands core values and objectives.

Reputation Building

• Develop and implement reputation-building campaigns that promote corporate trust and credibility.
• Proactively address potential reputation related challenges by cracking appropriate corporate messaging strategies (for external and HR employee relations matters).

Agency Relationship Management

• Cultivate strong partnerships with advertising, PR, and other relevant agencies.
• Ensure maximum ROI by effectively negotiating contracts, overseeing agency

deliverables, and providing consistent feedback.

Research Agency Management

• Oversee collaborations with local and or regional research agencies to gather market and consumer insights.
• Evaluate and refine research methodologies to ensure data accuracy and relevance.

Consumer Insight Discovery

• Direct research efforts towards uncovering deep consumer insights specific to the Kuwait and regional market.
• Translate insights into actionable marketing strategies that enhance the brands connection with local and regional customers.

Key Qualifications

• Proven experience in a senior marketing role with a track record of successful strategic planning and execution for at least 10 years.
• Exceptional analytical skills with the ability to interpret complex data sets.
• Strong leadership capabilities with experience in managing teams and external partnerships.
• Deep understanding of the Kuwait and regional market dynamics, is a plus.
• Excellent communication skills, both written and verbal (experience at writing high level strategic presentations).
• Experience in corporate communication and reputation management.
• Ability to effectively manage agency relationships to ensure optimal performance and value delivery.

Academic requirements

• Bachelor in Marketing, Business Administration or Industrial Engineering, with specialisation in Marketing.
• MBA is a plus
• Other qualifications/certifications in social media, advertisement, analytics, etc.