Sales & Marketing Manager

Job Reference: QW97V65W

We are seeking a dynamic and versatile Technical Sales and Marketing Manager to lead our efforts in driving adoption and revenue growth of our FusionFlow platform. This role requires a unique blend of technical expertise, sales acumen, and marketing savvy to effectively communicate the value proposition of our platform and generate demand among enterprise clients.

Responsibilities

• Develop and execute integrated sales and marketing strategies to drive awareness, generate leads, and accelerate sales pipeline for our enterprise cloud platform.
• Collaborate closely with product management and engineering teams to understand product capabilities, market trends, and customer requirements, and translate technical features into compelling value propositions.
• Lead the development of sales collateral, marketing materials, and digital content to support sales efforts and engage target audiences across various channels.
• Conduct market research, competitive analysis, and customer segmentation to identify target markets and tailor messaging and positioning accordingly.
• Cultivate and maintain relationships with key decision-makers, stakeholders, and influencers within target accounts through personalized outreach, presentations, and engagement initiatives.
• Plan and execute targeted marketing campaigns, events, and webinars to showcase the capabilities and benefits of our platform and drive demand generation.
• Provide sales enablement support including training, tools, and resources to empower sales teams to effectively communicate our value proposition and overcome objections.
• Analyze sales and marketing performance metrics, track ROI, and provide insights and recommendations for continuous improvement and optimization.
• Stay current on industry trends, emerging technologies, and customer needs to inform product development and sales and marketing strategies.

Qualifications

• Bachelors degree in Computer Science, Engineering, Business Administration, or related field. MBA or advanced degree is a plus.
• Proven track record of success in technical sales and marketing roles within the enterprise software industry.
• Strong understanding of cloud computing technologies, including infrastructure as a service (IaaS), platform as a service (PaaS), and software as a service (SaaS).
• Excellent communication and presentation skills, with the ability to convey complex technical concepts to both technical and non-technical audiences.
• Demonstrated ability to develop and execute integrated sales and marketing strategies to drive demand generation and revenue growth.
• Strategic thinker with a results-oriented mindset, able to prioritize initiatives and drive execution in a fast-paced environment.
• Experience with CRM software (e.g., Salesforce), marketing automation platforms (e.g., HubSpot), and sales enablement tools is preferred.