Digital Marketing Manager – App Growth & Funnel Specialist

Digital Marketing Manager – App Growth & Funnel Specialist (Remote)

Work From Home | Full-Time | AU Hours Preferred | App Marketing Experience Essential

We are seeking an experienced Digital Marketing Manager with strong expertise in end-to-end funnel strategy, app growth, paid acquisition, CRM automation, and conversion optimisation .

This role is ideal for a performance-driven marketer who understands how to build and scale customer journeys across the full funnel — from awareness and lead generation through to conversion, retention, and customer lifetime value.

The ideal candidate has hands-on experience managing app marketing campaigns, paid media, analytics, automation, and funnel optimisation in fast-paced environments.

About the Role

You will take ownership of the complete digital growth ecosystem, managing:

• Paid acquisition campaigns

• Landing pages & conversion funnels

• CRM/email/SMS automation

• App installs & activation campaigns

• Analytics & reporting

• Retargeting & customer retention

• Creative testing & optimisation

You will work closely with leadership, developers, designers, and sales teams to drive scalable growth and improve customer acquisition performance.

Key Responsibilities

Funnel Strategy & Growth

• Build and optimise full-funnel customer journeys

• Improve conversion rates across landing pages, ads, onboarding, and retention flows

• Develop acquisition-to-retention strategies that increase ROAS and customer LTV

• Analyse funnel drop-offs and implement optimisation strategies

Paid Advertising

• Manage Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads, and YouTube campaigns

• Scale paid acquisition campaigns for app installs and lead generation

• Conduct A/B testing across creatives, copy, and landing pages

• Optimise CAC, CPA, CTR, CPM, and ROAS performance metrics

App Marketing

• Drive app downloads, onboarding, engagement, and retention

• Execute app install campaigns across multiple channels

• Work alongside developers on attribution tracking and analytics setup

• Improve activation and retention metrics

CRM & Automation

• Build automated email and SMS sequences

• Manage lifecycle campaigns and remarketing workflows

• Segment customer databases for targeted campaigns

• Experience with GoHighLevel, HubSpot, Klaviyo, ActiveCampaign, or similar CRMs preferred

Analytics & Reporting

• Track campaign performance using GA4, Meta Business Manager, and attribution tools

• Build dashboards and performance reports

• Monitor funnel KPIs and provide growth recommendations

• Use data to drive decision-making and marketing optimisation

Requirements

• 4+ years experience in Digital Marketing or Growth Marketing

• Strong experience managing end-to-end funnels

• Proven experience marketing apps or SaaS platforms

• Hands-on experience with

• Meta Ads

• Google Ads

• TikTok Ads

• GA4

• CRM automation platforms

• Funnel builders & landing pages

• Strong understanding of

• Conversion Rate Optimisation (CRO)

• Customer acquisition

• Retention marketing

• Attribution tracking

• A/B testing

• Excellent communication skills

• Ability to work independently in a remote environment

• Experience working with Australian businesses highly preferred

Highly Regarded

• Experience scaling mobile apps

• Experience with GoHighLevel

• Experience with Shopify or subscription-based businesses

• Experience with AI marketing tools & automation

• Copywriting and creative strategy experience

• SEO & organic growth understanding

What's Offered

• Stable full-time remote role

• Long-term opportunity with growth potential

• Work directly with leadership teams

• AU-focused business environment

• Competitive salary based on experience

• Performance-driven culture with autonomy