Lead Digital Analyst - Search

Job Title: Lead Digital Analyst - SEARCH Job Type: Full-Time | Remote

Lead Strategy. Drive Performance. Empower Teams.

We're looking for a paid search expert who's ready to take the lead not just on campaigns, but on strategy, innovation, and team development. As Lead Digital Analyst Search , you'll drive performance across search, programmatic, video, and display advertising, while mentoring a team of digital specialists and shaping best practices across the function.

This role blends sharp analytical thinking, platform expertise, and leadership. If you're someone who thrives in fast-moving environments and believes in the power of data to drive growth we want to hear from you.

What You'll Do

Paid Search Strategy & Execution

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Design and implement advanced paid search campaigns (Google Ads, SEM, display, and programmatic) that align with client objectives.

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Lead keyword research, audience targeting, ad copywriting, and bidding strategies to maximize ROAS and campaign impact.

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Apply segmentation and audience insights to deliver tailored, high-performing campaigns.

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Monitor performance metrics and continuously optimize campaigns using data-driven insights.

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Stay ahead of search advertising trends, updates, and platform innovations.

Video Advertising & Display Campaigns

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Plan and execute video advertising strategies across key platforms, including Google Ads and DV360.

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Collaborate with creative teams to develop video concepts, scripts, and storyboards.

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Lead optimization efforts for video placements and targeting strategies to boost engagement.

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Manage responsive display and rich media ad campaigns, ensuring creative and performance excellence.

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Track and report on video and display metrics, driving improvements in reach and engagement.

Team Leadership & Enablement

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Coach and mentor team members, enhancing their technical skills, confidence, and campaign expertise.

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Create development plans and learning opportunities to grow team capability and effectiveness.

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Encourage a culture of feedback, collaboration, and continuous improvement.

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Proactively address concerns, resolve conflicts, and escalate issues with thoughtful solutions.

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Drive process improvements and promote scalable, efficient team operations.

Client Engagements & Strategic Presentations

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Represent paid search expertise in pitches, client meetings, and internal planning sessions.

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Contribute to ideation and strategy development for campaigns, projects, and new business opportunities.

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Prepare and guide the team for pitch presentations, ensuring clarity and impact.

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Clearly communicate strategy, results, and recommendations to clients and stakeholders.

Industry Insight & Knowledge Sharing

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Stay informed on industry shifts in advertising, digital, creative, marketing, and consulting.

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Keep the team up to speed on evolving paid media techniques, tools, and emerging trends.

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Foster a culture of learning by openly sharing knowledge and encouraging cross-team collaboration.

What You Bring

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5+ years of experience in paid search, programmatic, or performance media preferably in a leadership role.

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Proficiency in Google Ads, DV360, and paid media tools.

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Strong analytical mindset with an ability to interpret complex data into actionable strategies.

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Clear, confident communication skills especially when presenting to clients or internal stakeholders.

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Exceptional organizational skills and familiarity with tools like Google Drive and project management platforms.

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A proactive, entrepreneurial spirit someone who takes initiative and thrives in collaborative, fast-paced settings.

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A growth mindset with a commitment to team development, leadership, and professional growth.

Ready to lead with purpose and make performance your playground?

Apply now and help us raise the bar in paid search strategy.