Marketing Manager

Our client is a large and diversified group with around 400 employees, operating in the import/export of pre-owned footwear, refurbishment and manufacturing, recycling of unsellable shoes, and e-commerce sales to the EU. .

Role Overview

Our client is looking for a Marketing Manager to lead the full 360° marketing function from scratch. This is a newly created role responsible for building the brand, driving the rebranding process, and managing both online and offline marketing strategies.

Key Responsibilities

• Lead and execute the full marketing strategy and rebranding initiative

• Develop brand positioning, identity, and communication strategy

• Manage 360° marketing campaigns (digital and offline)

• Handle all agency relationships (creative, digital, media, PR)

• Oversee digital marketing (social media, website, SEO, paid ads, email)

• Plan offline marketing activities, events, and PR initiatives

• Ensure brand consistency across all channels and markets

• Monitor performance, KPIs, and campaign effectiveness

• Work closely with senior management on growth and expansion initiatives

• Promote the company's sustainability and circular economy positioning

Requirements

• 4–7 years of marketing experience

• Strong experience in branding and ideally rebranding projects

• Background in fashion, apparel, footwear, retail, or FMCG preferred

• Sustainability or circular economy exposure is highly preferred

• UAE market experience is an advantage

• Strong agency management and communication skills

• Hands-on experience in both digital and offline marketing