Commercial Director

This position is based in Bangkok.

Job Purpose

Lead Gallerys marketing department, overseeing the success of various marketing initiatives (offline to online), strategic partnerships and management of media and content assets.

Key Result Areas

Primary

Marketing & Comms

• Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
• Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-­facing communications, including print, digital, and video assets
• Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels
• Collaborate with the other dept. to conduct target audience, competitor and trends research, develop strategic, platform-specific content ideas and strategies.
• Develop strategic partnership and co-branding initiatives to enhance brand visibility and drive sales growth.
• Create and execute brand activations and pop-up events to effectively showcase products and engage with the target audience.
• Media Management and lead for PR and KOLs
• Ensures compelling and on brand copy from corporate gifts to retail product packaging, marketing collaterals, websites, to social media platforms.
• Analyze performance across all social media platforms relating to engagement and growth.
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
• Analyse customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies

Operational

• Develop innovative strategies for optimizing the customer journey within property operations to drive sales of gallery products and enhance overall customer experience.
• Contribute to the development of product packaging concepts, including overseeing product photoshoots and visual concepts to ensure alignment with brand identity.
• Ensures timely update for promotional collaterals or outward facing content from offline to online including website, socials and blog posts.

Secondary

Training

• To complete all Gallery trainings in terms of Orientation, Product Knowledge apart from the training modules setup in Learning Management System (LMS) from Banyan Management Academy
• Min. 5hrs per associates per month based on Banyan Group policy.

Personal Specification

Job Knowledge

• Minimum of 6 to 10 years of relevant experience
• Bachelors degree in Marketing, Digital Marketing, Business and related fields

Essential Job Skills

• 360 marketing experience for a global/regional retail brand
• Diverse market experience, ideally in China, Thailand, Singapore at least
• Strong project management, multitasking, and decision-making skills
• Knowledge of social media platforms and practices.
• Familiarity with website content management systems (CMS).
• Excellent written and verbal communication skills in English and Chinese
• Experience with creating visual content, including graphics and photography.
• Ability to work collaboratively with cross-functional teams.
• A proactive attitude with the ability to suggest and implement new ideas.

Desirable Job and communication Skills

• Previous experience in writing and editing copy at a Corporate level.
• Previous experience producing content for Social media platforms.
• Strong understanding of marketing and branding principles.
• Metrics-driven marketing mind with eye for creativity
• Experience with marketing automation and CRM tools