Brand Manager- Ice Cream

Business: FMCG

Key Responsibilities

• Develop Strategies: Create and manage portfolio and brand strategies to reach business goals.
• Marketing Plans: Turn strategies into actionable, integrated marketing plans.
• Team Leadership: Guide and support the team to build effective marketing plans and carry them out.
• Budget Management: Oversee the advertising and promotion budget for efficiency.
• Team Development: Supervise and coach the team to improve performance and skill sets.
• Brand Direction: Align brand and product strategies with overall business objectives.
• New Product Development: Lead cross-functional teams to launch new products on time.
• Consumer Insight: Study consumer habits and preferences to strengthen brand appeal.
• Financial Oversight: Track brand spending and understand cost factors affecting profitability.
• Collaboration: Work closely with Sales, Trade Marketing, Supply Chain, and Finance to ensure all brand activities align with the business plan.
• External Coordination: Manage agencies and suppliers to keep all brand activities on track.

Qualifications

• Education: Bachelors degree in Marketing, Mass Communication, Business Administration, or similar.
• Industry Experience: 3-5 years in soy or plant-based products; 5-7 years in brand management within FMCG.
• Skills:
• Strong planning, adaptability, and organizational skills
• Leadership and interpersonal skills
• Financial acumen and communication skills across teams
• Negotiation and presentation abilities
• Problem-solving, analytical, and strategic thinking
• Initiative, flexibility, self-motivation, and a positive outlook
• Persuasiveness, creativity, and resilience