Head of Marketing

Marketing Director (Luxury Membership & Lifestyle Business) Budget 300K

We are seeking a dynamic and commercially driven Marketing Director to lead the overall marketing strategy, brand development, customer acquisition, and partnership growth for a premium membership and lifestyle business.

The successful candidate will be responsible for driving membership sales growth, strengthening brand positioning among affluent consumers, expanding strategic partnerships, and creating exceptional customer experiences across digital and offline channels.

This role requires a highly strategic marketer with strong experience in luxury, hospitality, golf, travel, private banking, automotive, real estate, or premium membership businesses.

Key Responsibilities

Strategic Marketing & Brand Leadership

• Develop and execute comprehensive marketing strategies aligned with business growth objectives.
• Position the company as a leading premium lifestyle and membership brand in Thailand and the region.
• Build brand awareness, customer engagement, and market penetration among HNWIs, UHNWIs, expatriates, corporate executives, and affluent consumers.
• Lead annual marketing planning, budgeting, forecasting, and ROI measurement.

Membership Acquisition & Revenue Growth

• Drive qualified lead generation and membership acquisition through integrated marketing campaigns.
• Develop customer acquisition strategies across digital, partnerships, events, referrals, and corporate channels.
• Work closely with the Sales team to improve conversion rates and customer journey effectiveness.
• Develop pricing, promotion, and membership packaging strategies to maximize revenue growth.
• Establish performance metrics and growth KPIs for membership sales and retention.

Partnership & Marketing Business Development

• Build strategic alliances with
• Private Banks & Wealth Management Firms
• Luxury Automotive Brands
• Premium Credit Card Companies
• Hotels & Resorts
• Airlines
• Luxury Real Estate Developers
• Hospitals & Wellness Providers
• Family Offices
• CEO & Business Communities
• Expat Communities
• Develop co-marketing initiatives and member privilege programs to enhance customer value proposition.

Digital Marketing & CRM

• Lead digital marketing strategy across social media SEO / SEM Performance Marketing Content.
• Marketing Automation
• Implement CRM and customer lifecycle management programs.
• Utilize customer analytics to improve acquisition, engagement, retention, and membership renewals.
• Optimize digital customer experience and online lead generation performance.

Events & Experiential Marketing

• Develop premium member events, networking experiences, tournaments, VIP gatherings, and lifestyle activations.
• Manage event marketing strategies that strengthen member engagement and brand loyalty.
• Collaborate with strategic partners to create exclusive experiences for members.

Customer Experience & Retention

• Lead initiatives to improve member satisfaction, loyalty, retention, and advocacy.
• Develop loyalty and referral programs.
• Monitor customer feedback and continuously enhance service experience.

Leadership & Team Management

• Build, mentor, and lead a high-performing marketing team.
• Foster a data-driven and performance-oriented culture.
• Manage agencies, media partners, creative vendors, and external stakeholders.

Key Performance Indicators (KPIs)

Membership Revenue Growth

New Membership Acquisition

Customer Acquisition Cost (CAC)

Lead Generation Performance

Membership Renewal Rate

Customer Retention Rate

Partnership Revenue Contribution

Brand Awareness Metrics

Digital Conversion Rate

Marketing ROI

Qualifications

• Bachelor's degree in marketing, Business Administration, Communications, or related field.
• Minimum 10+ years of marketing experience with at least 5 years in a leadership role.
• Proven track record in luxury, hospitality, golf, travel, lifestyle membership, financial services, premium consumer brands, or high-end customer segments.
• Strong understanding of affluent consumer behavior and relationship marketing.
• Experience in CRM, digital marketing, data analytics, and performance marketing.
• Demonstrated success in revenue growth and customer acquisition.
• Strong business acumen with strategic and commercial mindset.
• Excellent leadership, communication, and stakeholder management skills.
• Fluent in English and Thai.

Preferred Background

• Golf Industry
• Luxury Membership Programs
• Hospitality & Resorts
• Travel & Leisure
• Private Banking / Wealth Management
• Luxury Automotive
• High-End Real Estate
• Premium Consumer Brands