Manager, Marketing & Communications – Industrial Maintenance

Manager, Marketing & Communications – Industrial Maintenance

Reporting to the Vice President, Strategic Development, the Manager, Marketing & Communications will play a key role in advancing Bird’s subsidiary brands’ market positioning, operational growth, and internal communications and engagement across the Industrial Maintenance portfolio.

This role is deeply integrated with operations, overseeing the Industrial Maintenance external and internal communications and marketing initiatives, in alignment with corporate brand governance, and supporting recruitment execution, and client-facing communications.

This position requires balancing strategic leadership with high-volume, time-sensitive operational support across districts.

This is a full-time, in-office permanent position based in Calgary, AB.

What You Will Be Working On

Team Leadership & Operational Support

Partner with t he Industrial Maintenance leadership team, to translate operational business strategies into an integrated Marketing & Communications strategy that drives aligned and outcomes-focused deliverables.

Lead a high-performing marketing and communications team aligned to operational priorities

Establish structured intake and prioritization processes that align marketing resources to critical business needs (recruitment, client deliverables, site support)

Manage execution across a high-volume environment, balancing planned campaigns with urgent operational requests

Partner closely with department SMEs to ensure marketing efforts directly enable project success

Provide visibility to leadership through KPIs tied to recruitment performance, campaign effectiveness, proposal support, and brand impact

Recruitment Marketing

Partner with subsidiary recruitment leadership to develop strategy for, and lead execution of recruitment marketing strategies to support high-volume skilled trades hiring across multiple sites and regions

Develop strategy for and lead execution of campaigns across digital, social, regional, and on-the-ground channels

Align messaging with operational needs, ensuring campaigns reflect project timelines and labour strategy

Support brand positioning to attract top-tier talent in a highly competitive labour market

Track and report on recruitment campaign performance

Ensure all communications comply with applicable regulations (e.g., CASL, privacy standards)

Internal/ External Communications

Develop the strategy for and lead the execution of communications initiatives that showcase the strategic impact the Industrial Maintenance business unite has across the construction industry, while building institutional knowledge for internal audiences

Develop site content that reinforces safety culture and performance

Support internal communications to ensure alignment across districts, sites, and leadership teams

Provide strategic support for proposals and client presentations

Support business development and operations teams with high-quality materials for pursuits and client requests

Brand & Market Positioning

Provide governance and strategic direction for brand application across districts

Lead branding for major initiatives, workforce programs, and strategic growth areas

Maintain strong brand discipline while enabling flexibility for site-specific and client-specific needs

Oversee subsidiary web presence to ensure alignment with offerings and growth priorities

Continuously improve user experience, SEO, and conversion pathways

What We Are Looking For

10 + years of experience in marketing, communications, or a related field

Proven experience supporting high-volume, time-sensitive demands

Demonstrated success in recruitment marketing and workforce campaign execution

Experience supporting business development, and client-facing deliverables

Strong ability to translate complex operational work into clear, compelling messaging

Exceptional writing and editing skills across executive, client, and workforce-facing communications

Strong project management and stakeholder alignment capabilities

Experience leading teams in fast-paced, multi-priority environments

Technical proficiency in Monday.com, Adobe Creative Suite, Canva, Microsoft Office Suite

Experience in construction or industrial maintenance is strongly preferred

For Those Who Seek to Redefine

The greatest achievements in history are borne from the greatness within people – where human potential meets vision, and passion fuels evolution. Unlocking this potential is the most important thing we do at Bird.

As a leader in Canadian construction for over 100 years, the impact of our team is etched deeply within the core of our legacy. Beyond Bird, this impact is felt in the fundamental aspects of our everyday lives. From the critical infrastructure we depend on, to the energy and resources that keep us moving - we are powering our communities and shaping Canada’s skylines coast-to-coast-to-coast. Entrenched in the foundation of a culture built more than a century ago is an enduring quest to reimagine what is possible. Our impact is greater than ever, and we are looking for those who seek to redefine their story.

What We Believe In

We Put Safety First

A healthy and safe work environment is non-negotiable. We build a culture of operational and psychological safety through engagement, learning and leadership.

We Lead With Honesty

We speak and act with integrity, clarity and care so people can trust our word and our work. Being honest means we can deliver the best outcomes and consistent results.

We Are Stronger Together

Success is a team effort. Our inclusive workplace enables our combined expertise, humility and creativity to unlock our greater potential.

We Are Driven To Do Great Work

We built our name on quality. We have a passion for excellence in our work and relationships that honours our businesses and our industry.

We Create Opportunity

Rooted in a solid foundation, we adapt and grow to face the future. We are committed to elevating each other to chart the best path forward in an evolving world.

At Bird, we value Diversity, Equity, and Inclusion (DE&I) and believe it is essential to our success. We will continue to listen, learn, and take action in our commitment to building progress in our organization, and the industry as a whole. Cultivating an environment where all employees feel included, seen, and have a sense of belonging is core to Bird’s culture. We commit to proactively employing a workforce that reflects the communities in which we work, fostering an environment of continuous learning, and never compromising on our values.