Digital Marketing Manager

Accountabilities

• Own and optimize the performance of key digital channels, including website, SEO, email marketing, paid media, and social platforms, with a focus on reach, conversion, and customer growth.
• Plan, execute, and evaluate integrated digital marketing campaigns from concept through post-campaign analysis, aligning initiatives with product launches and commercial priorities.
• Develop and enhance organic search strategies through content planning and on-site SEO improvements to increase long-term visibility and reduce dependency on paid acquisition.
• Manage email marketing programs, including lifecycle campaigns, product updates, customer engagement, and reactivation initiatives while monitoring key performance metrics.
• Oversee paid media budgets, continuously optimizing spend and return on investment across digital advertising channels.
• Monitor marketing performance through dashboards and analytics, providing regular insights and recommendations to improve campaign effectiveness.
• Partner with internal stakeholders to create compelling channel-specific messaging and creative assets that resonate with both technical and non-technical audiences.
• Build and strengthen engagement across relevant online communities while exploring new growth opportunities through partnerships, affiliate programs, referrals, and influencer collaborations.

Requirements

• Proven experience managing digital marketing channels, including SEO, email marketing, paid search/social, and content marketing, with direct ownership of performance metrics.
• Strong analytical skills with experience building dashboards, interpreting marketing funnels, and making data-driven optimization decisions.
• Excellent copywriting and communication skills, with the ability to create engaging content for technically knowledgeable audiences.
• Hands-on experience with marketing automation platforms, CRM systems, and email marketing tools such as Mailchimp, HubSpot, or similar solutions.
• Demonstrated ability to work independently, prioritize initiatives, and execute marketing strategies with minimal supervision.
• Strong commercial mindset with experience managing budgets and optimizing marketing investments based on measurable outcomes.
• Familiarity with community-focused marketing and the ability to build authentic engagement across online platforms.
• Collaborative approach with experience working effectively in cross-functional, remote-first environments.
• Experience marketing technical, developer-focused, or open-source products is considered an advantage, as is familiarity with the smart home ecosystem.

Benefits

• Full-time remote position with flexible working hours and an asynchronous work culture.
• Competitive compensation aligned with local market rates and experience.
• Annual performance-based bonus.
• Minimum of five weeks of paid vacation.
• Paid sick leave where not fully covered by local regulations.
• Paid parental leave package.
• Home office hardware budget with equipment ownership after three years.
• Annual smart home equipment allowance.
• Annual professional development and education budget.
• 50% reimbursement of home internet expenses.
• Dedicated personal innovation day every two weeks.
• Statutory employment benefits applicable in your country of residence.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Why Apply Through Jobgether?

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

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