Senior Paid Advertising Strategist

Accountabilities: As a Sr. Paid Advertising Strategist, you will own paid media strategy and performance across multiple client accounts while providing strategic guidance and leadership. Your responsibilities will include:

• Developing and executing paid advertising strategies across platforms such as Google Ads, Microsoft Ads, Meta Ads Manager, and other relevant channels.
• Managing campaign performance, including budgets, pacing, conversion trends, lead quality, cost efficiency, and overall account health.
• Translating client objectives into actionable paid media strategies, campaign structures, testing plans, and performance benchmarks.
• Identifying performance risks, optimization opportunities, and growth strategies before issues impact results.
• Leading campaign optimization initiatives, including audience targeting, creative testing, bidding strategies, and conversion improvements.
• Analyzing campaign data and transforming insights into strategic recommendations that improve ROI.
• Serving as a senior advisor during client meetings, performance reviews, and strategic planning discussions.
• Presenting complex campaign insights in a clear and actionable way for clients and internal stakeholders.
• Influencing client decisions through data-driven recommendations, industry expertise, and performance analysis.
• Partnering with client success, analytics, SEO, creative, and development teams to deliver integrated strategies.
• Mentoring and supporting other paid advertising professionals through coaching, knowledge sharing, and best practice development.
• Contributing to internal training, workflow improvements, and the continuous evolution of paid media strategies.
• Staying current with advertising platform updates, automation technologies, AI-driven advertising solutions, and industry trends.

Requirements

The ideal candidate is a strategic paid media professional with strong analytical skills, client management experience, and expertise in digital advertising platforms. You should have:

• 7+ years of experience in digital marketing, paid search, paid social, or paid media campaign management.
• Proven experience managing paid advertising strategies for multiple clients or complex advertising accounts.
• Strong hands-on experience with platforms including Google Ads, Microsoft Ads, Meta Ads Manager, Google Analytics, and related reporting tools.
• Deep understanding of paid search, paid social, conversion tracking, attribution, budget management, and campaign optimization.
• Experience presenting campaign performance insights and strategic recommendations to clients or senior stakeholders.
• Strong analytical ability with the skill to turn performance data into actionable business recommendations.
• Excellent communication and presentation skills with the ability to influence clients and internal teams.
• Ability to manage multiple priorities, solve complex performance challenges, and work effectively in a fast-paced environment.
• Proactive mindset with strong ownership, accountability, and problem-solving skills.
• Ability to mentor teammates and contribute to improving team performance.
• Bachelor’s degree preferred.
• Google Ads and/or Google Analytics certifications preferred.
• Experience with advertising automation platforms such as Fluency is a plus.
• Prior agency experience preferred.
• Automotive industry experience is strongly preferred but not required.

Benefits

• Opportunity to play a strategic role in shaping paid advertising initiatives and driving measurable client outcomes.
• Ability to work with data-driven marketing strategies across multiple digital channels.
• Growth opportunities in leadership, strategic planning, and client advisory skills.
• Collaborative environment focused on innovation, accountability, and continuous improvement.
• Opportunity to influence best practices and improve advertising performance processes.
• Flexible remote work environment.
• Exposure to emerging advertising technologies and AI-driven marketing solutions.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Why Apply Through Jobgether?

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