Remote People
Commercial Director (Remote) - Thailand
Job description
We are seeking an experienced and commercially driven Commercial Director to lead business growth in Thailand for a growing marketing agency. This role is responsible for developing and executing the country's commercial strategy, driving revenue growth, and establishing long-term partnerships with leading media agencies, independent agencies, brands, and advertisers.
Key Responsibilities
Commercial Leadership & Revenue Growth
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Develop and execute the commercial strategy for the Thailand market to achieve ambitious revenue targets.
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Identify, pursue, and secure new business opportunities with media agencies, advertisers, and strategic partners.
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Build tailored commercial proposals and negotiate mutually beneficial agreements that deliver value for clients and the business.
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Own the sales pipeline, ensuring accurate forecasting, budgeting, and revenue reporting.
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Consistently achieve sales targets while driving sustainable long-term business growth.
Client & Agency Partnership Management
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Build and maintain trusted relationships with key stakeholders across agency groups, independent agencies, brands, and advertisers.
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Act as a strategic advisor to senior decision-makers by understanding business objectives and delivering innovative advertising solutions.
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Expand existing partnerships through consultative selling and strategic account development.
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Represent the company at industry events, networking functions, and client meetings to strengthen market presence.
Strategic Planning & Market Development
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Develop market strategies aligned with regional business objectives and growth plans.
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Monitor industry trends, competitor activities, and emerging opportunities to identify areas for commercial expansion.
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Collaborate with regional leadership to leverage existing partnerships and maximise cross-market opportunities.
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Balance short-term revenue generation with long-term strategic growth initiatives.
Product & Solution Leadership
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Clearly communicate the value proposition of the company's advertising technology and AI-powered media solutions.
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Translate complex technology into compelling business solutions through effective storytelling and presentations.
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Work closely with product, operations, and client success teams to deliver integrated, end-to-end solutions.
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Provide market feedback to support product innovation and ensure offerings remain competitive and relevant.
Leadership & Cross-Functional Collaboration
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Lead, coach, and develop the local commercial team to achieve business objectives.
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Foster collaboration across sales, client services, product, and regional leadership teams.
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Promote best practices in sales execution, forecasting, and account management.
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Ensure alignment between commercial strategy and overall business goals.
Qualifications & Experience
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Bachelor's degree in Business, Marketing, Communications, or a related field.
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At least 7+ years of significant experience in media sales, advertising technology (AdTech), digital media, or marketing solutions.
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Proven track record of consistently exceeding revenue targets and winning new business.
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Strong network and established relationships with media agencies, advertisers, and key industry stakeholders in Thailand.
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Experience developing commercial strategies and managing complex sales cycles.
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Demonstrated ability to negotiate high-value commercial agreements.
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Strong forecasting, pipeline management, and commercial planning skills.
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Previous experience leading, mentoring, and developing high-performing sales teams.
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Excellent presentation, communication, negotiation, and stakeholder management skills.
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Strategic thinker with a consultative sales approach and strong commercial acumen.
