Specialist, Social Media, Content and SEO

Accountable to shape, lead and drive the Group’s integrated social media and web presence content strategies to enhance brand awareness and reputation, improve discoverability, drive user engagement, and support BU marketing and Group goals.  Develops and oversees the implementation of content strategies through the use of data, audience intelligence, AI-enabled capabilities, personalisation, search optimisation and digital experience excellence across the Group’s digital ecosystem.

• First Degree in Communication, Marketing
• 5-7 Years' experience in creating or overseeing the creation of high-quality, engaging content, including graphics, videos, copy, and interactive media
• 5-7 Years' extensive social media management experience, including platform expertise, campaign development and community management
• 5-7 Years' proven experience in developing comprehensive social media strategies that support overall business objectives

Behavioural Competencies:

• Adopting Practical Approaches
• Articulating Information
• Developing Expertise
• Developing Strategies
• Embracing Change
• Generating Ideas

Technical Competencies:

• Brand Management
• Data Driven Digital Marketing
• Digital Analytics and Reporting
• Digital Content
• Effective Design
• Effective Visual Marketing
• Leadership to Stakeholder Engagement
• Managing Corporate Identity
• Measuring Marketing and Communication