Product Marketing Manager

Product Marketing Manager Loop Earplugs • Amsterdam, NL • 1w geleden Product Marketing Manager: Adjacent Products Location: Antwerp or Amsterdam Experience: 5+ years product marketing, go-to-market execution, and portfolio optimisation experience Own the adjacent product portfolio, including sleepmask and help drive category growth, adoption, and in-market performance. This isn't a lateral move. We built Loop by going all in from day one. You'll lead go-to-market execution, pricing, positioning, and lifecycle marketing across the adjacent portfolio while partnering cross-functionally to bring products to market and optimise them over time. All yours. If you've mastered portfolio marketing, launch execution, and translating customer insight into commercial action - and you're ready to break the rules that no longer work - this is where you do it. The role You step into ownership. You move fast and take responsibility for what you build. You focus on work that matters, not on noise that slows things down. As Product Marketing Manager: Adjacent Products, you own the in-market success and development of the portfolio across launches, lifecycle initiatives, pricing recommendations, positioning, and channel execution. You work closely with Product Management, Commercial, Brand, Retail, and Operations teams to ensure products are launched effectively, positioned clearly, and continuously improved through customer and market insight. What you'll do (and what you won't) You will

• Own go-to-market execution and lifecycle marketing across the adjacent products portfolio end-to-end - Support portfolio growth through pricing, promotional planning, and channel-specific positioning recommendations - Develop product messaging, launch materials, and campaign support plans for different audiences and use cases - Partner cross-functionally to deliver consistent product storytelling across retail and digital channels - Analyse customer f...