Social Manager

Company Description

At Spark Foundry we bring HEAT to brands, Higher Engagement, Affinity and Transaction. Engagement with consumers, customers and stakeholders, affinity with brands, and transactions, that materially impact our client’s businesses. Spark is uniquely positioned to deliver HEAT because we have an aligned set of beliefs that guide how we navigate a changing media landscape, a structure that is designed for total accountability and a repeatable methodology to bake continuous improvement into everything we do.In order to bring this vision to life, we seek alignment around key values from our talent. Diverse thinkers with diverse thinking—what we call Allsorts—are essential to tackle challenges through the lens of different disciplines and perspectives. To succeed at Spark, you must thrive on the belief that great ideas are only great if they work. It’s not enough to be new, cool, or interesting; our solutions must drive business results. You need to embrace both the art and the evidence—right and left brain, imagination and activation, insight and technology in the pursuit of big ideas that are forensically measured. If you are motivated by these values, we welcome you to apply to become a Sparkie.

Job Description

We’re looking for a Social Manager to join our Sydney team, working exclusively on a leading FMCG and consumer health client patch that includes some of Australia’s most trusted brands.

The Social Manager is responsible for driving best-in-class paid social strategy, activation, innovation and capability across the client's business. This role will lead the end-to-end delivery of social campaigns, ensuring client investment delivers against business objectives while building strong client and partner relationships. The Social Manager will work closely with the Digital Activation Director to drive social product development, thought leadership, testing frameworks and commercial growth opportunities.

Purpose of the Role

The Social Manager exists to elevate the strategic impact and commercial performance of social media across the client. They will serve as the social subject matter expert, ensuring clients receive innovative, effective and measurable social solutions while developing the social capability of the wider team.

Key Outputs Execution

• Lead responses to client briefs and develop social media recommendations that deliver strong business outcomes.
• Own the planning, activation and optimisation of paid social campaigns across Meta, TikTok, LinkedIn, Pinterest, Snapchat, Reddit and emerging social platforms.
• Ensure campaigns are implemented accurately, efficiently and in line with best practice.
• Define campaign KPIs, measurement frameworks and learning agendas.
• Translate campaign data into actionable insights and recommendations.
• Design and implement test-and-learn frameworks to improve performance and effectiveness.
• Drive innovation through new platform features, creator opportunities and social products.

Team & Communication

• Manage and develop Social Executives and Specialists through coaching, training and development planning.
• Be accountable for quality, workflow and delivery standards across social campaigns.
• Build strong relationships with agency partners, media teams, creative teams and client stakeholders.
• Provide proactive communication and timely escalation of any risks or opportunities.

Client

• Act as a trusted advisor to clients on social strategy, platform developments and industry trends.
• Lead business reviews, education sessions, campaign presentations and strategic recommendations.
• Provide timely and professional client communication and build long-term relationships.
• Identify opportunities to grow social investment, effectiveness and innovation.

Technical

• Deep understanding of paid social platforms including Meta, TikTok, LinkedIn, Pinterest, Snapchat and Reddit.
• Strong understanding of social measurement, attribution, audience strategies and platform optimisation.
• Excellent reporting and analytical skills with ability to connect social performance to business outcomes.
• Maintain platform certifications and remain up to date on industry developments and beta opportunities.

What Success Looks Like

• Clients view Spark as a trusted social advisor and strategic partner.
• Social campaigns consistently meet or exceed agreed performance objectives.
• Growth in social revenue, capability and client satisfaction.
• Improved social standards, processes and operational excellence across the team.
• Development of future social talent through coaching and leadership.
• Regular introduction of innovative social products, measurement approaches and platform opportunities.

Additional Information

Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com.

Enjoy all the perks that come with our network offering

• A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
• A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us."
• Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
• Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.
• A culture of open feedback and support to reach your goals through our Career Conversations program.
• A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees.
• Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.
• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
• Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.
• Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs.
• A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses. Read more about our Working With Cancer Pledge: https://workingwithcancerpledge.com/
• Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.

If you don't tick every box in this ad, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you, please apply.

Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.

Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way.

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via recruitment@publicisgroupe.com; your personal information will be kept confidential.