Nielsen
Senior Account Executive, Local Media
Job description
As a Senior Account Executive, you will be the primary point person responsible for sales & revenue generating activities for Nielsen products and services to Nielsen’s Local Media clients. This includes Local TV Stations, Broadcast Group Owners, Cable Operators, Broadcast Associations, Rep Firms and Consultants across the US.
Overview
In this role you will be focused on driving success for your clients by leveraging the full spectrum of Nielsen solutions. You will collaborate with your Nielsen colleagues to provide clients with an expansive array of software systems and customized data solutions targeted to their marketing, analytical, audience & revenue growth objectives. You will provide insights and value-added support to the client’s business. Your role is aimed at achieving the highest levels of client satisfaction, while delivering on specific revenue goals
Responsibilities
● Build trust-based relationships with key contacts at the client, from front-end users to C-suite decision makers; strive to independently build deeper and wider relationships within and across client organization by building a comprehensive understanding of client and marketplace and leveraging prior experience and client service acumen
● Construct client presentations with consistent themes & narratives demonstrating Nielsen’s commitment to achieve their growth objectives.
● Utilize full suite of Nielsen products to help your clients succeed in all aspects of their business including sales, programming, news, promotions, management and research
● Through an intimate knowledge of the Local Media industry & your clients’ specific business objectives, demonstrate how Nielsen’s solutions enhance their market position and drive their revenue growth.
● Negotiate & close multi-year agreements with our Local TV clients. Identify client needs, demonstrate Nielsen’s value to solve, propose, negotiate & close these contracts with C-level client leaders.
● Identify, cultivate, negotiate & close new business opportunities across your client base
● Develop and present compelling sales presentations to drive client interest and accelerate the sales cycle
● Seek out & develop collaborative internal relationships to satisfy client needs and meet/exceed the revenue results for both the client & Nielsen
● Working knowledge of Digital advertising. Ability to articulate and present Nielsen’s digital solutions suite and their benefits to measure & monetize Linear TV Streaming, OTT, Addressable & Advanced Advertising platforms.
● Coordinate with various support teams (software, data science, product leadership, field, etc.) to solve client questions & ensure high-usage of Nielsen products across the client organization
● Collaborate with cross-functional teams including legal, finance, pricing and sales management to develop proposals
● Provide accurate and timely sales forecasting updates to management
● 4 year college degree
● Experience in Local Media, television station, rep firm, local cable entity, Nielsen or related company
● Proven track record of sales experience & revenue success
● Strong Salesforce skills are essential for creation of opportunity pipeline, revenue forecasting and deal tracking.
● Demonstrated experience & strong skills with Sales Enablement tools (SalesLoft & LinkedIn Sales Navigator) is required.
● Demonstrated proficiency utilizing Nielsen data, products and methodology
● Demonstrated ability to cultivate client relationships at all levels within a client organization. Local station researchers & managers, regional managers & C-level client executives.
● Technical proficiency in Google Suite & MS Office suite
● Demonstrated ability to author proposals and make presentations to station managers & broadcast group executives
● Strong negotiating skills
● Strong business communication, writing, analytical, presentation and organization skills.
● Travel: 40%
● The desire and proven ability to work in a team
Holistic Rewards: We are committed to an inclusive benefits package that supports our employees and their families. This includes comprehensive health and wellness plans, a 401(k) with a Nielsen company match, and a generous paid time off policy. Depending on the role, additional benefits may include a company-provided vehicle and/or discretionary incentive/bonus eligibility.
Compensation Transparency: The posted base salary range is a reasonable estimate that may be adjusted based on the final work location of the selected employee. Individual pay within the range is determined by factors such as experience, training, geography, certifications, and business needs. Beyond base salary, this role may be eligible for bonuses, equity, or other incentives.
Nielsen makes hiring decisions without regard to disability status, protected veteran status, or membership in any other protected class.
Please be aware that job-seekers may be at risk of targeting by scammers seeking personal data or money. Nielsen recruiters will only contact you through official job boards, LinkedIn, or email with a nielsen.com domain. Be cautious of any outreach claiming to be from Nielsen via other messaging platforms or personal email addresses. Always verify that email communications come from an @nielsen.com address. If you're unsure about the authenticity of a job offer or communication, please contact Nielsen directly through our official website or verified social media channels.
