DualEntry — Head of Marketing

DualEntry — Head of Marketing

Type: Full-time | On-site | New York City, NY Compensation: $250,000–$350,000 + equity ($80,000–$116,000) Hiring count: 1 Visa sponsorship: None available Reports to: Founding team (Ben and Santi)

About DualEntry

DualEntry is building an AI-native ERP for modern finance teams, automating manual data-entry work and replacing legacy on-premise systems in a 30-year-old market seeing its first new entrant. Founded in 2024, the company has raised over $100M from Lightspeed Venture Partners, Khosla Ventures, Contrary Ventures, Google Ventures, and 20+ angels. It serves businesses from $5M ARR through NYSE-listed companies.

Founded: 2024 | Team size: ~20+ | Total funding: $100M+ Industry: FinTech / AI-native ERP Website: dualentry.com Office: New York City

Why Candidates Should Join

• End-to-end ownership: Own the entire marketing function reporting directly to the founders, scaling a lean 7-person team into a multi-channel GTM engine.
• Category-defining moment: First modern, AI-native entrant into a $220B ERP market that hasn't seen a new player in 30 years.
• Backing and traction: $100M+ raised in 18 months from Lightspeed, Khosla, Contrary, and Google Ventures; serving customers from $5M ARR to NYSE-listed.

Intake Call Summary

• High-ownership marketing leadership role reporting directly to founders Ben and Santi.
• First 90 days: hiring, building repeatable processes, defining channel prioritization.
• Next 6 months: measurable pipeline contribution, operational rigor, execution quality.
• Works closely with the newly hired Head of Sales to align demand-gen and sales-enablement from day one.
• Client prefers scrappy generalists over corporate senior execs; team maturity matters more than team size.

The Role

A high-ownership marketing leadership role owning the function end-to-end — strategy, positioning, brand, and multi-channel execution — scaling from a lean 7-person team into a full GTM engine.

What You'll Be Doing

• Own marketing end-to-end: strategy, positioning, messaging, brand, and multi-channel execution across content, paid, and website optimization
• Build and scale the marketing organization: hire and mentor team leads for growth, product marketing, content, and paid channels
• Drive consistent pipeline growth by defining channel priorities, campaign strategy, and measurable KPIs
• Establish operational rigor and playbooks: budget allocation frameworks, campaign processes, performance tracking, funnel optimization
• Partner directly with the Head of Sales to align demand-gen and sales-enablement, ensuring GTM cohesion from first touch through close
• Lead brand positioning and competitive differentiation in a 30-year-old market seeing its first new entrant

Tech stack: N/A (marketing leadership role)

Requirements

• 6+ years scaling GTM in high-growth startups (Series A to D)
• Generalist marketer strong in 2+ domains (demand gen, product marketing, brand, growth)
• Team management experience; scrappy generalists preferred over corporate senior execs
• Hands-on execution: campaigns, paid, content, CRO, not strategy-only
• CFO/finance buyer experience or fintech/ERP background a strong plus
• Based in New York City (this is a NYC-only role, no remote or relocation)

Green Flags

• Background from leading tech companies like Ramp Meta Microsoft Lyft
• Background from accounting companies like PwC Deloitte J.P. Morgan Bloomberg Sage Xero Intuit
• Seed-to-Series-B founding or early hire experience
• Hands-on execution track record across multiple channels
• CFO-selling or fintech/ERP market experience
• Experience working closely with sales and GTM alignment

Red Flags

• Avoid sourcing candidates from these companies: Campfire, Rillet, Coast, and Tabs
• Highly corporate or enterprise-only background
• Strategy-only or execution-averse profile
• Inability to articulate generalist GTM approach
• Discomfort with fast-paced pivots and ambiguity
• Expecting a CMO or VP title, or unwilling to grow into the role

Role Details

Salary$250,000–$350,000Equity$80,000–$116,000On-site policyOn-site, NYC only — no remote or relocationVisa sponsorshipNone availableEmployment typeFull-timeLocationNew York City, NY

Benefits: 15 PTO days + 12 public holidays; full medical, dental, and vision; commuter benefits; 401k.

Screening Questions

• Please share your LinkedIn profile.
• What is your current location?
• We believe it takes great input to build a great product, faster than our competition. Are you willing to work hard and work (most) weekends? We understand this is not for everyone / every stage of career and want to be transparent upfront.

Note: Q1 and Q2 map to standard submission fields. Q3 is a role-specific, candidate-directed question on the Contrario form — answer in candidate voice at submission, drawing on outreach/screening responses.

Interview Process

Stage 1 — Pending Approval — Contrario approval gate. Stage 2 — PS Polina — Phone screen (Polina). Stage 3 — PS Danae — Phone screen (Danae). Stage 4 — Woosung Interview (20 min) Stage 5 — First Round: Ben (20 min) Stage 6 — Second Round: Santi (20 min) Stage 7 — Final: Panel/Onsite with Ben & Santi (1 hr) Stage 8 — References Stage 9 — Offer Extended Stage 10 — Candidate Hired — Candidate accepts and starts.

Ideal Companies & Backgrounds

Updated July 2026 Leading tech — Ramp, Meta, Microsoft, Lyft Accounting / finance — PwC, Deloitte, J.P. Morgan, Bloomberg, Sage, Xero, Intuit Design-forward B2B / fintech — Ramp, Notion, Datadog, Standard