Market Sales Manager - New England (GolfNow)

GolfNow is seeking a Market Sales Manager to drive sales, retention, and account growth across GolfNow’s suite of software, technology, and marketing solutions. This role owns the full sales cycle across assigned accounts, with a strong focus on expanding adoption of GolfNow’s tee sheet, point of sale, handheld POS, and related SaaS solutions that help golf course operators run more efficient, profitable businesses.

Why This Role Matters

This role directly supports GolfNow’s growth by expanding client relationships, increasing technology and product adoption, improving tee time utilization, and strengthening market penetration. Success in this role will help golf course partners grow rounds, revenue, and operational efficiency while advancing GolfNow’s position as a trusted technology, SaaS, and marketing partner.

This is a remote role supporting the GolfNow platform, with regular in-market travel to engage golf course partners and prospects. Candidates must reside in or be willing to relocate to the greater Connecticut area.

What You’ll Do

• Own the full sales cycle across assigned markets, including account planning, relationship development, discovery, solution selling, negotiation, retention, expansion, and closing opportunities across GolfNow’s tee sheet, point of sale, handheld POS, and related SaaS solutions.
• Build trusted advisor relationships with golf course partners, prospects, and multi-course operators by understanding their business challenges and aligning GolfNow technology and marketing solutions to their goals.
• Retain and grow an existing book of business by identifying partner needs, uncovering expansion opportunities, and positioning GolfNow solutions that support measurable business outcomes.
• Prepare and present customized GolfNow solutions that address partner needs across operations, revenue management, golfer engagement, tee time utilization, and technology adoption.
• Become a market expert by developing detailed knowledge of local golf courses, competitive dynamics, decision-makers, market trends, and sales opportunities.
• Track sales activities, pipeline progress, revenue performance, retention opportunities, product adoption, and partner insights in CRM system.
• Partner with regional leadership and internal teams to analyze market opportunities, execute sales and marketing strategies, and improve key performance metrics including client growth, retention, product adoption, tee time utilization, and golfer engagement.

Technology Competency

• Develop strong product fluency across GolfNow’s core technology platforms, including tee sheet, point of sale, handheld POS, and related SaaS solutions.
• Effectively demonstrate how GolfNow technology supports golf course operations, revenue growth, payment efficiency, staff productivity, and golfer experience.
• Partner with internal product, support, onboarding, and account teams to support successful implementation, adoption, retention, and expansion of GolfNow technology solutions.

What You Bring

• 5+ years of relevant SaaS sales, digital marketing, account management, business development, or technology sales experience.
• Proven ability to manage the full sales cycle, close new business, grow an existing book of business, and retain customers in a recurring revenue or SaaS environment.
• Experience selling software, point of sale, payments, online distribution, marketing technology, or similar business technology products, preferably within hospitality, recreation, golf, sports, payments, or point of sale environments.
• Strong relationship-building, communication, presentation, discovery, and negotiation skills.
• Comfort using CRM tools such as Salesforce, along with strong computer and internet-based research skills.
• Business acumen, problem-solving ability, and a track record of meeting or exceeding goals.
• Ability to travel extensively, including weekends or short-notice business needs.

Bonus Points For

• Experience selling tee sheet, point of sale, handheld POS, payments, reservation, inventory, or business management software.
• Experience working with golf courses, resorts, hospitality operators, multi-location businesses, or owner-operated businesses.
• Sales development, sales strategy, market expansion, or customer retention experience.
• A college degree or equivalent relevant experience.

You’ll be successful here by demonstrating Versant’s “How We Do It” behaviors: building Trust with partners and teammates, using Teamwork to collaborate across regional and internal teams, practicing Transparency through clear communication and accurate pipeline reporting, showing Agility in a dynamic sales environment, and bringing an Entrepreneurial Spirit to identify opportunities, solve problems, and grow the business.

Why You’ll Love It Here

At Versant, you’ll be part of a portfolio of brands that inform, entertain, and connect audiences across culture, sports, business, entertainment, and beyond. In this role, you’ll help shape the future of GolfNow’s market presence by partnering directly with golf course operators and resort leaders to solve real business challenges.

This role offers flexibility while maintaining meaningful opportunities for in-person collaboration with clients, teammates, and business partners. You’ll join a team that values accountability, partnership, clear communication, adaptability, and an entrepreneurial mindset.

As part of our selection process, external candidates may be required to attend an in-person interview with a VERSANT Media employee at one of our locations prior to a hiring decision. VERSANT Media's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

For LA County and City Residents Only: VERSANT Media will consider for employment qualified applicants with criminal histories, or arrest or conviction records, in a manner consistent with relevant legal requirements, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to candidateaccessibility@versantmedia.com.

VERSANT Media is committed to fair and equitable compensation practices. We include a good faith pay range for each position to comply with applicable state and local pay transparency laws and to promote equity across our organization. Actual compensation will be based on factors such as the candidate's skills, qualifications, experience, and location and may include additional forms of compensation and benefits such as health insurance, retirement plans, paid time off, etc.

VERSANT Media is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at VERSANT via-email, the Internet, or in any form and/or method without a valid written Statement of Work in place for this position from VERSANT's Talent Acquisition team will be deemed the sole property of VERSANT. No fee will be paid in the event the candidate is hired by VERSANT as a result of the referral or through other means.