Data Analytics Lead

Company Description

Consumer habits are anything but linear and attention must be earned. At Digitas, we understand that to break through, brands must be surprising, entertaining, and authentic.

Driven by imagination and fueled by deep cultural, consumer, and business insights, we craft impactful creative experiences across every medium — from integrated campaigns, gaming, and physical experiences to full-length feature films.

We earn the right for brands to be part of their customers’ networks. We drive growth with our amazing clients through our capabilities in Consulting, Products & Platforms, Customer Engagement, and Digital Media.

Part of Publicis Groupe and a Leader in Gartner’s Magic Quadrant for Global Marketing Agencies, we’re proud to work with some of the world’s leading brands.

Digitas — The Networked Experience Agency.

Job Description

Are you a commercially minded analytics leader who loves turning complex data into clear, actionable insight?

At Digitas, we believe data should do more than measure performance, it should shape strategy, unlock growth, and help brands make smarter decisions. We’re looking for a Data Analytics Lead to join our Intelligence team and play a key role in delivering best in class reporting, analytics, and data led recommendations across high-profile brand work.

This is a highly visible role where you’ll work closely with cross-functional teams across data, technology, CRM, media, strategy, and delivery. You’ll help design scalable reporting ecosystems, build meaningful insight narratives, and translate complex analytics into commercial recommendations that influence decision-making.

If you’re someone who can connect data to business outcomes, think beyond reporting, and bring stakeholders on the journey, this could be a brilliant next step.

What you’ll do

As our Data Analytics Lead, you’ll take ownership of analytics solutions that help teams and stakeholders access reliable, clear, and actionable insights.

You’ll be responsible for

• Leading the design, delivery, and optimisation of reporting and analytics solutions
• Turning complex data into clear insights, recommendations, and growth opportunities
• Building dashboards, reporting frameworks, and automated solutions that are easy to use and scale
• Designing KPI frameworks and measurement approaches that support business decision-making
• Conducting advanced analysis across marketing performance, customer lifecycle, segmentation, attribution, incrementality, forecasting, and experimentation
• Presenting insights to technical and non-technical stakeholders in a clear and compelling way
• Partnering with cross-functional teams to embed data-led thinking into strategy and campaign optimisation
• Championing data quality, governance, documentation, and best-practice reporting standards
• Exploring emerging analytics approaches, automation, AI-enabled tools, and modern data technologies

What you’ll bring

We’re looking for someone who is both technically strong and commercially curious. You’ll be confident working with data, but just as comfortable translating findings into plain English and influencing decisions.

You’ll likely bring

• Around 6+ years’ experience in data analytics, reporting, insights, or marketing analytics
• Advanced SQL skills and experience querying complex data sets
• Strong experience with data visualisation tools such as Power BI, Tableau, or similar
• Experience designing dashboards, reporting ecosystems, and self-serve analytics solutions
• A solid understanding of data modelling, reporting architecture, and analytics workflows
• Experience with marketing measurement, attribution, incrementality, A/B testing, segmentation, forecasting, or customer lifecycle analysis
• Strong stakeholder management and communication skills
• The ability to turn technical analysis into clear commercial recommendations
• A curious, consultative mindset and the confidence to respectfully challenge thinking where needed
• An interest in emerging analytics tools, AI-enabled technologies, automation, predictive modelling, or machine learning

We welcome candidates from a range of backgrounds who bring strong analytical capability, commercial curiosity, and fresh perspectives.

What makes this role exciting

This is an opportunity to step into a senior individual contributor role where data and analytics are central to the work.

You’ll be part of an Intelligence team that brings together analysts and strategists, helping transform insight into action.

You’ll have the chance to work on meaningful brand challenges, influence strategy, and build analytics solutions that create real impact.

You’ll also have the opportunity to

• Work with leading brands and high-profile marketing programmes
• Grow your strategic, commercial, and stakeholder leadership capability
• Help shape scalable analytics practices and reporting standards
• Collaborate with talented people across Publicis Groupe ANZ
• Explore modern analytics, automation, and AI-enabled ways of working
• Build visibility across the agency and broader Groupe network
• Work in a flexible environment that supports collaboration, connection, and great work

#LI-FD1

Additional Information

Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com.

Enjoy all the perks that come with our network offering

• A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
• A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us."
• Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
• Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.
• A culture of open feedback and support to reach your goals through our Career Conversations program.
• A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees.
• Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.
• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
• Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.
• Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs.
• A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses. Read more about our Working With Cancer Pledge: https://workingwithcancerpledge.com/
• Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.

If you don't tick every box in this ad, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you, please apply.

Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.

Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way.

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via recruitment@publicisgroupe.com; your personal information will be kept confidential.