Marketing Activations Manager
At Deckers Brands, Together, Every Step is a promise kept that every employee could bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.

COME AS YOU ARE  

We believe that the company you build is defined by the company you keep. We believe that a diverse, inclusive culture drives creativity and success. We believe that open hearts and minds together can unleash the potential of a brilliant mix of people—in every corner of Deckers. We strive to create a workplace that values ALL people, where we embrace differences, and everyone feels empowered to bring their full, authentic selves to work. Because the more perspectives we share, the better we can be. 

The Role:

As the Marketing Activations Manager, you will lead HOKA brand activations and event production initiatives in France, driving business growth and brand awareness while deepening relationships within the HOKA ecosystem. You will own the vision, strategy, and execution of lifestyle-focused brand and wholesale activations for France & Benelux, positioning Paris as a strategic flagship city. You’ll align omni-channel business objectives with local and EMEA teams to elevate HOKA.com and deliver impactful activations.
 

Your Impact:

• Lead regional brand activations and lifestyle initiatives across France & Benelux, elevating HOKA as a premium brand beyond performance
• Independently manage, monitor, and report on marketing initiatives
• Strategically align activation calendars with marketing strategy
• Develop, plan, and implement comprehensive category activation concepts in a global context
• Lead lifestyle activations, including Paris Fashion Week and other cultural opportunities
• Establish and develop structures and processes for activations
• Build consumer experiences through key city projects, accelerating brand engagement and business growth
• Manage day-to-day administrative tasks, including tracking marketing spends, executional plans, monthly reports, showroom materials, and presentations
• Host regular reviews with the local team on initiatives and results
• Build strong relationships with the HOKA ecosystem and source a network of partners (creative, agencies, etc.)
• Guide the creative development team to align with brand DNA

We celebrate diversity—of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Who You Are:

• Reliable, ambitious, and tenacious in approach
• Action-oriented, problem solver, and possesses a passion for sports
• Self-starting, conscientious, comfortable working autonomously
• Flexible, adaptable, passionate, and committed

We would Love to Hear from People with:

• Holds a marketing or related degree or equivalent experience
• Previous managerial experience
• Understands the value of branding and presenting it at its best in store and online
• Innovative and strives to deliver ideas outside the box but aligned with commercial objectives
• Resilient under pressure and relentless in delivering plans and maximizing profit

What We Will Give You:

• Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
• Generous Holidays + Bank Holidays & some time away from work – on top of generous holiday allowance, we can generally take advantage of half day Fridays providing our work is finished for the week.
• Extras, discounts, perks & volunteering opportunities - Being a valued member of the Deckers Brands team means more than just a pay-check. From generous discounts to community-based programs, we offer a variety of cool extras.
• Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development including Global Mentorship Programme
• Hybrid & Flexible Working Environment

Equal Employment Opportunity
Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants embracing their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.

#LI-LJ1

#LI-FC1

#LI-LZ1

#LI-NS1