Marketing Manager

Key Responsibilities

Full‑Funnel Campaign Delivery

• Support the planning and execution of market‑wide, full‑funnel marketing campaigns in Spain
• Coordinate across brand, media, creative, PR, retail, and digital teams to ensure integrated delivery
• Localise global campaign assets for the Spanish market, ensuring cultural relevance and fashion credibility
• Manage timelines, campaign calendars, and cross‑functional communication throughout the campaign period
• Liaise with local retail and store teams to bring campaigns to life in‑store and support retail activation
• Track campaign results across awareness, engagement, traffic, and conversion metrics

 

Digital Marketing & Campaign Execution

• Support the centralised digital team in the planning, execution and optimisation of digital marketing campaigns across paid social, search, display, and video
• Assist in managing media budgets and work closely with media agencies to ensure best‑in‑class performance
• Develop local campaign briefs that reflect brand tone, fashion trends, and local market insights

Website Support

• Support the centralised digital team in coordinating content updates across product pages, homepages, and editorial sections
• Support with onsite storytelling for product launches, seasonal campaigns, and fashion edits
• Work with the digital team to analyse traffic, onsite behaviour, and conversion data translating it it locally to educate teams

Analytics & Reporting

• Working with the central team, track and report on marketing KPIs using analytics tools (Google Analytics, Meta Ads Manager, TikTok Ads Manager, etc.)
• Prepare performance insights and recommendations for the wider Spanish and centralised marketing teams
• Monitor competitor activity and industry trends, especially within affordable fashion and family fashion retail

General Brand Support

• Support PR initiatives, influencer activity, events, and seasonal campaign launches
• Ensure all marketing materials are on‑brand, cohesive, and fashion‑credible
• Collaborate with local retail teams to support in‑store marketing needs and align on key campaign moments

Required Skills & Experience

• 5+ years’ experience in marketing or digital marketing, ideally within fashion, beauty, retail, or lifestyle
• Strong understanding of digital channels and social media platforms
• Excellent copywriting skills and a feel for fashion‑forward storytelling
• High English level
• Ability to analyse data and translate insights into actionable recommendations
• Comfortable working in a fast‑paced environment with multiple projects
• Highly organised, proactive, and detail‑oriented
• Strong cross‑functional communication skills
• Desirable Skills
  • Experience with Adobe Creative Suite, Canva, or similar content creation tools
  • Basic understanding of paid media metrics (CTR, ROAS, CPA, CPM)
  • Knowledge of SEO or email marketing platforms
  • Passion for fashion trends, digital culture, and retail

What Success Looks Like in This Role

• Seamless, coordinated delivery of Spain’s full‑funnel marketing campaign
• Consistent, high‑quality execution across all channels
• Data‑driven decisions that improve campaign performance
• Strong cross‑team collaboration and positive stakeholder feedback
• Measurable growth in brand awareness, engagement, and traffic in the Spanish market

 

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