Associate Media Manager, Strategic Customers

Business Unit Overview Headquartered in Lakeville, Minn., Post Consumer Brands, a business unit of Post Holdings, Inc., is dedicated to providing people and their pets with delicious food choices for every taste and budget. The company's portfolio includes beloved brands such as Honey Bunches of Oats™, PEBBLES™, Grape-Nuts™ and Malt-O-Meal™ cereal and Peter Pan™ peanut butter, as well as Rachael Ray® Nutrish™, Kibbles 'n Bits™ and 9Lives™ dog and cat food. Post also provides private label solutions to customers in pet food, cereal, nut butters and granola. As a company committed to high standards of quality and to our values, we are driven by one idea: To make lives better by making delicious food accessible for all. For more information about our brands, visit www.postconsumerbrands.com and follow us on LinkedIn or Facebook for the latest news. Brand At Post Consumer Brands, we’ve spent generations showing up for families, starting with breakfast, the most important meal of the day. Our cereals have become a trusted part of daily routines, helping spark conversations, fuel busy mornings, and create everyday moments that bring families closer together, including their furry four-legged family members, who have recently become a part of our story. As families have evolved, so have we. What began at the breakfast table has expanded into snacks, peanut butter, and pet food, because caring for a family means feeding every part of it. With the addition of several iconic pet brands, we’ve extended our purpose: to make high-quality, accessible food for everyone under the same roof. This phase is still new, and that’s what makes it exciting. As we continue to grow across grocery and pet, we’re looking for people who care about good food, thoughtful work, and the kind of impact that stretches from store shelves to kitchen tables, and food bowls, across the country. Location Description Post Consumer Brands corporate headquarters in Lakeville, Minnesota, is about 20 miles south of Minneapolis and St. Paul, Lakeville has all the benefits of smaller town living with access to everything a large metropolitan area has to offer. Join more than 400 team members collaborating on the two-building campus to help put breakfast on the tables of millions of consumers in North America. Responsibilities Post Consumer Brands is seeking an Associate Media Manager to help build and execute data driven digital marketing programs in emerging retail media for Target, Kroger, Albertson’s, and Dollar General. Planning, measuring and optimizing digital media programs is a key part of this role, and ecommerce experience is a plus. Proven ability to drive results. Being comfortable with data and ambiguity will be important as you are helping shape a new capability. Responsibilities and Accountabilities Media Planning Digital media campaign planning, activation, and optimization across retail media tactics Plan retail media budgets across wide variety of retail media channels including Target, Kroger, Albertson’s, and Dollar General. Lead retail media capabilities evaluations and provide recommendations for future spend Media Measurement Outline measurement goals for media spend across subset of retail partners Translate data into actionable insights, identifying opportunities and risks Assess media performance on key e-commerce metrics (ROAS, iROAS, influenced sales) and communicate impact of programs to the broader organization Continuously monitor and analyze programs, improving upon the understanding of audiences and identifying opportunities to increase impact Creative Strategy Creative approach and execution for paid media across multiple e-commerce channels Support creative process flow for retail media: initial requests, feedback, internal & external reviews, deployment Lead process for creative optimizations & testing strategies, including A/B testing Strategic Collaboration Work with cross-functional teams including Brand, Sales, & MarComm Combine brand insights with sales priorities & deploy into digital media investments Partner closely with agency to define and deliver on campaign KPIs, closely monitoring programs Educate partners on the changing landscape of digital & retail media Qualifications Education BA required. Marketing, Communications, or Journalism preferred. Experience 2-5 years marketing, media planning, and/or strategy experience Ecommerce experience required Digital experience on agency or client side required Great attitude : realize that the energy and attitude they bring, impacts not only their performance but the performance of those around them Transparency : are direct, factual, and straight-forward Flexibility : ask questions for greater insight, and make recommendations relative to alternatives, options or other solutions Critical thinker with strong, proven analytical skills Detail oriented with excellent organizational skills Experience in multiple digital media channels, search, programmatic and social experience preferred The ability to successfully partner with multiple stakeholders and thrive in a fluid environment while managing multiple priorities Excellent written, communication, and presentation skills The pay range for this position is $70,386 - $98,541 per year. Post Consumer Brands is seeking an Associate Media Manager to help build and execute data driven digital marketing programs in emerging retail media for Target, Kroger, Albertson's, and Dollar General. Planning, measuring and optimizing digital media programs is a key part of this role, and ecommerce experience is a plus. Proven ability to drive results. Being comfortable with data and ambiguity will be important as you are helping shape a new capability. Responsibilities and Accountabilities Media Planning Digital media campaign planning, activation, and optimization across retail media tactics Plan retail media budgets across wide variety of retail media channels including Target, Kroger, Albertson's, and Dollar General. Lead retail media capabilities evaluations and provide recommendations for future spend Media Measurement Outline measurement goals for media spend across subset of retail partners Translate data into actionable insights, identifying opportunities and risks Assess media performance on key e-commerce metrics (ROAS, iROAS, influenced sales) and communicate impact of programs to the broader organization Continuously monitor and analyze programs, improving upon the understanding of audiences and identifying opportunities to increase impact Creative Strategy Creative approach and execution for paid media across multiple e-commerce channels Support creative process flow for retail media: initial requests, feedback, internal & external reviews, deployment Lead process for creative optimizations & testing strategies, including A/B testing Strategic Collaboration Work with cross-functional teams including Brand, Sales, & MarComm Combine brand insights with sales priorities & deploy into digital media investments Partner closely with agency to define and deliver on campaign KPIs, closely monitoring programs Educate partners on the changing landscape of digital & retail media Education BA required. Marketing, Communications, or Journalism preferred. Experience 2-5 years marketing, media planning, and/or strategy experience Ecommerce experience required Digital experience on agency or client side required Great attitude : realize that the energy and attitude they bring, impacts not only their performance but the performance of those around them Transparency : are direct, factual, and straight-forward Flexibility : ask questions for greater insight, and make recommendations relative to alternatives, options or other solutions Critical thinker with strong, proven analytical skills Detail oriented with excellent organizational skills Experience in multiple digital media channels, search, programmatic and social experience preferred The ability to successfully partner with multiple stakeholders and thrive in a fluid environment while managing multiple priorities Excellent written, communication, and presentation skills