Marketing Specialist - Industrial & Key Accounts

The Marketing Specialist – Industrial & Key Accounts plays a critical role in bringing marketing strategy to life through execution across multiple channels. This position partners closely with cross-functional teams to deliver impactful marketing initiatives that support business objectives, strengthen brand presence, and drive measurable results within industrial and key account channels.

This role is ideal for a hands-on marketing professional who thrives in a fast-paced, collaborative environment and enjoys turning strategy into action.

What You’ll Do

• Plan, execute, and measure integrated channel marketing campaigns aligned to business and brand objectives.
• Build, manage, and maintain the annual marketing calendar in support of strategic brand plans.
• Support project planning and status meetings, ensuring timely communication, alignment, and engagement across cross-functional partners.
• Collaborate closely with Ecommerce, Sales, Revenue Operations, Marketing Operations, creative and media teams, and external agency partners to deliver marketing programs efficiently and effectively.
• Coordinate the development and delivery of marketing assets, including digital tools, email and social campaigns, video, and other brand and product marketing materials for global industrial channels.
• Collect and analyze performance data, competitive insights, and post-campaign learnings to optimize future initiatives and improve ROI.
• Process and track marketing vendor invoices against annual brand budgets.

What You Bring

• 2–4 years of hands-on marketing experience, preferably in a coordinator or specialist role supporting brand or channel marketing.
• Experience contributing to cross-functional marketing initiatives in a matrixed organization.
• Working knowledge of digital marketing channels and content development.
• Strong project management skills with the ability to manage multiple priorities and meet deadlines without sacrificing quality.
• Exceptional written, verbal, and interpersonal communication skills.
• Highly organized, detail-oriented, and comfortable working through ambiguity.
• A proactive, solution-oriented mindset with a passion for staying current on consumer trends and behaviors.
• Bachelor’s degree in marketing, business, or a related field (preferred).

This is a Hyflex role, with time split between home and office.  Occasional travel required.

Red Wing Shoes is an Equal Opportunity Employer.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities.
Individuals with disabilities needing assistance in completing an application may contact rwsc.recruitment@redwingshoes.com or call 651-388-8211.

Please view Equal Employment Opportunity Posters provided by OFCCP at https://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm

All offers of employment are contingent on satisfactory results of a background check.

Red Wing Shoe Company, Inc. is a drug-free workplace.

Red Wing Shoe Company will not be using recruitment agencies or firms to fill this position and we will not accept unsolicited resumes or candidate information. No agency calls please.

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)