Product Owner - Digital Marketer

The Opportunity Interamerican, a member of the Achmea Group and certified as a World-Class Workplace , offers exceptional career opportunities within a dynamic, fast-paced, and agile working environment. We embrace modern ways of working and are committed to fair treatment, inclusion, and equity. As a proud signatory of the Diversity Charter Greece , Interamerican fosters a workplace where everyone can thrive and grow. We are currently seeking to employ a talented and highly-motivated “Product Owner” with experience and expertise in digital marketing to join our team. The Product owner is the owner of the product, typically a project's key stakeholder. He/she provides the scope of the team, translates the vision and mission of the company into projects. Makes sure the team understands what they need to build but not how they are going to build it. Is responsible for managing the Product Backlog and doing all the stakeholders’ management, making sure that team delivers value continuously by working on the most important subjects. Optimize performance and sales of the brands by analyzing (prospect) online & offline customer journeys and adjusting performance marketing strategies. Responsibilities Is responsible for maximizing the value of the product resulting from work of the Development Team. The Product Owner is the sole person responsible for managing the Product Backlog. They may do the above work, or have the Development Team do it. However, the Product Owner remains accountable. The Product Owner is one person, not a committee. The Product Owner may represent the desires of a committee in the Product Backlog, but those wanting to change a Product Backlog item’s priority must address the Product Owner. For the Product Owner to succeed, the entire organization must respect his or her decisions. The Product Owner’s decisions are visible in the content and ordering of the Product Backlog. No one can force the Development Team to work from a different set of requirements. Manages the stakeholders, works closely with them to make sure the team is working on the most important things .Represents the customer and the stakeholders, making sure the team is building the right product and therefore delivering the ROI expected of it. Collect, monitor and analyze results from multiple channels, in order to maximize sales and improve customer journeys inside and outside the website. Also to determine which moments are valuable, where and how customer journeys can be improved. (omni –channel approach) Design, set up and upload digital campaigns for Search, Google Display Network, YouTube and Social Media end to end. Collaborate with (external) Digital Marketers for the Double Click/ Programmatic and Direct Display Campaigns./ Combine physical and digital pool of data. Co-design and co-execute campaigns and marketing events in the offline world. Optimize Cost per Click (CPC), Cost per View (CPV), Cost per Million (CPM), Spending, Return on Advertisement Spending (ROAS) and Return on Investment (ROI) by daily monitoring of results VS. targets. Decide and apply the required changes in bidding strategy. Research and implement SEO recommendations to (external) Content Writers and measure the effect of the SEO actions. Ensure SEO best practices are properly implemented on the (3rd) web sites content. (Senior level creates & deploys SEO strategy.) Knowledge/Experience BSc in Marketing or Mathematics/ Statistics or in a related field. MSc in Digital Marketing. Advanced knowledge in building business cases. Being able to evaluate new tools, trends. Over 5 years of relevant working experience. Experienced in preparing and handling budget. Experience in defining appropriate data pools in the online and offline world. Competencies Customer focus Collaboration Self - development Ensures accountability Tech savvy Nimble learning Cultivates innovation Builds networks