Creative Director

Job Title
Creative Director

Reports To
VP, Communications & Creative

Department
Communications & Creative

Purpose of the Role
Most B2B creative plays it safe. Not 6sense.

We’re looking for a Creative Director who comes in ready to lead and elevate—someone who sees what the brand could be and has the vision, standards, and nerve to get us there. This person thinks in campaigns, not assets; builds teams that move fast without losing craft; uses AI as a genuine force multiplier; and treats every touchpoint—digital, video, web, and experiential—as an opportunity to make the market stop and pay attention.

Come raise the creative bar. The ambition is already here—we need the person who can match it and push it further.

Responsibilities & Accountabilities

• Set and drive the creative vision for the 6sense brand across all channels: digital, web, video, experiential, and campaign work
• Lead a multidisciplinary creative team; strengthen culture, capabilities, and standards to ensure consistently excellent work
• Bring bold ideas forward and see them through execution without losing momentum or quality
• Partner closely with brand narrative and communications teams to ensure creative and story are fully integrated
• Build scalable production systems that increase throughput without sacrificing craft, including thoughtful integration of AI tools
• Maintain a high creative bar across every touchpoint—from LinkedIn templates to flagship event experiences
• Develop and mentor team members; create clarity through prioritization, role definition, career pathways, and feedback rhythms
• Foster a culture of craft excellence, inclusive collaboration, experimentation, and continuous improvement
• Evaluate resourcing, agency/contractor strategy, and team structure to scale output without compromising quality
• Collaborate across marketing and cross-functional teams to bring campaigns and brand to life at scale

Performance Measurement

• The work gets noticed—because it’s impossible to ignore. 6sense creative is distinctive, consistent, and clearly driven by a strong point of view
• The work performs. Engagement, conversion, and pipeline influence demonstrate a clear connection between creative output and business impact
• The team operates faster without chaos. Production scales efficiently and sustainably
• Team members grow under your leadership. They understand what great looks like, are motivated to achieve it, and have clarity on their development path

Person Specification

Education & Experience

• 12+ years of creative experience, including significant time leading and managing creative teams
• A portfolio demonstrating range (brand campaigns, digital, video, experiential) and a clear, consistent point of view
• Strong B2B experience, with the ability to make technical products feel urgent, relevant, and human
• Proven ability to lead cross-disciplinary creatives (designers, videographers, motion artists, web creators)
• Strong campaign thinking—able to distinguish between big ideas and strong execution, and deliver both
• Fluency with AI-powered creative tools and a clear perspective on using them to accelerate high-quality work

Competencies & Behaviors

• Strong creative judgment—knowing when work is done, when it needs refinement, and when to change direction
• Clear, direct communicator who can articulate creative decisions to non-creative stakeholders
• Proactive relationship builder who identifies opportunities for creative impact before a formal brief exists
• Collaborative leader who elevates cross-functional partners and makes teamwork seamless
• Understands that creative influence is earned through consistent delivery, relationships, and presence
• Holds a strong creative point of view while remaining flexible and pragmatic
• Maintains a high standard across a high volume of work
• Balances vision with operational rigor—strong processes underpin strong creative
• Thrives in ambiguity and uses it as a space for creative opportunity
• Commands confidence in high-stakes environments; builds trust with senior stakeholders over time

Base Salary Range: $160,120.50 - $234,843.40. The base salary range represents the anticipated low and high end of the base salary range for this position. Actual salaries may vary and may be above or below the range based on various factors, including but not limited to work location and experience. The base salary is one component of 6sense’s total compensation package for this position. Other compensation may include a bonus program or commission plan, and stock options if approved by 6sense’s board. In addition, 6sense provides a variety of benefits, including generous health insurance coverage, life, and disability insurance, a 401K employer matching program, paid holidays, self-care days, and paid time off (PTO). #Li-remote

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