Marketing Specialist

It's fun to work in a company where people truly BELIEVE in what they're doing!

We're committed to bringing passion and customer focus to the business.

IDM Companies is seeking a full-time Social Media Marketing Specialist.

Salary: $60,000-75,000/year depending on experience

The Social Media Marketing Specialist will play a pivotal role in overseeing the marketing strategies for a small portfolio of multifamily communities and assist in corporate-wide marketing efforts. This position is responsible for ensuring that marketing efforts are effective and optimized, with a focus on delivering exceptional customer experiences. The ideal candidate is a creative, outgoing professional with expertise in graphic design, social media, and community engagement. They must be adept at multitasking, prioritizing responsibilities, and adapting quickly to changes in a fast-paced, dynamic environment.

Key Responsibilities:

· Create marketing strategies and initiatives across a portfolio of communities, ensuring marketing strategies are effective and optimized.

· Develop and manage advertising campaigns that drive brand awareness and attract prospective residents.

· Ensure all property listings are accurate, up-to-date, and optimized for search engines and lead generation platforms.

· Capture and produce high-quality images and video content for use in marketing campaigns, social media, and property tours.

· Oversee the social media presence for individual communities, ensuring content is engaging, relevant, and consistent across platforms.

· Manage IDM’s corporate social media accounts, creating content that aligns with the brand’s voice and objectives.

· Ability to increase community engagement and boost brand loyalty.

· Create and manage social media contests and giveaways.

· Monitor and manage the online reputation of IDM and its communities, reviewing responses and engaging with residents to enhance community perception.

· Support outreach marketing events ensuring teams engage with prospects and enhance community engagement.

· Support in the design, production, and distribution of promotional materials and swag items for IDM and its residential communities.

· Maintain and enhance IDM’s brand identity across all marketing materials and communications.

· Ability to create within Canva Teams and assist with brand templates for IDM’s multiple brands.

· Assist with marketing budgets for a portfolio of communities, ensuring all campaigns are cost-effective and deliver strong ROI.

· Analyze lead sources and marketing data to assess the effectiveness of campaigns and make data-driven decisions.

· Collaborate with approved external vendors, agencies, and partners.

· Design and manage the production of on-site signage, brochures, flyers, and other marketing collateral.

· Assist with other marketing tasks as needed with direction from Director of Marketing.

· Create new and manage existing social media pages in Meta Business Suite.

· Up to date on best practices adding Partners and People within Meta Business Suite including business assets, Instagram account linking, and Ads Management.

· Oversee the management and optimization of community websites, ensuring they are user-friendly, visually appealing, and up-to-date.

Qualifications and skills:

· 3+ years of experience in marketing, preferably in real estate, property management, or a related industry.

· Bachelor’s degree in Marketing, Communications, Graphic Design, or related field.

· Expert knowledge of graphic design layouts and preferences regarding digital vs printed materials.

· Advanced writing and editing skills. Ability to write newsletters, professional brochures, and website copy.

· Prioritize responsibilities effectively while maintaining a consistent commitment to delivering excellent support to onsite residential teams.

· Proficiency in graphic design software (e.g., Adobe Creative Suite, Canva Teams).

· Familiarity with social media platforms including Facebook, Instagram, LinkedIn, Vimeo, YouTube, and TikTok.

· Strong knowledge of social media platforms and digital marketing strategies.

· Excellent communication and interpersonal skills.

· Ability to manage multiple projects and deadlines in a fast-paced environment.

· Strong organizational skills and attention to detail.

· Ability to travel to attend company events and conferences locally and nationally as needed.