Brand strategist

We are looking for a Brand Strategist who can define, articulate, and scale a cohesive brand across touchpoints. This role goes beyond visual design — it focuses on brand thinking, narrative building, and system creation.

You will be responsible for shaping how a brand sounds, feels, and is perceived, ensuring consistency across product, marketing, and communication channels.

Key Responsibilities

1. Brand Strategy Development

• Define brand positioning, mission, vision, and core values
• Identify target audience segments and craft relevant brand narratives
• Develop differentiated messaging frameworks aligned with business goals

2. Brand Voice & Messaging

• Create and document brand voice (tone, personality, language principles)
• Develop messaging hierarchies (taglines, value propositions, key messages)
• Ensure consistency across all written communication (website, ads, product, social)

3. Identity System Design

• Build comprehensive brand identity systems (visual + verbal)
• Define typography, color systems, iconography, imagery direction, and layout principles
• Create scalable design systems and brand guidelines for cross-team usage

4. Cross-Functional Alignment

• Collaborate with design, marketing, product, and leadership teams
• Ensure brand consistency across campaigns, product experiences, and sales materials
• Translate strategy into actionable creative direction

5. Brand Governance & Evolution

• Maintain and update brand guidelines as the company evolves
• Audit brand usage across channels and ensure adherence
• Continuously refine brand positioning based on market feedback and trends

Required Skills & Experience

• 4+ years in brand strategy, branding, or communications roles
• Strong understanding of brand positioning, storytelling, and consumer psychology
• Proven experience in building brand voice and identity systems
• Ability to translate abstract ideas into structured frameworks

Core Competencies

• Strategic thinking and structured problem-solving
• Strong writing and storytelling ability
• High attention to detail and consistency
• Ability to balance creativity with business objectives

Good to Have

• Experience working with B2B, SaaS, or technology brands
• Exposure to UX writing or product messaging
• Familiarity with design tools (Figma, Adobe Suite)
• Experience in rebranding or brand transformation projects

Key Deliverables

• Brand positioning and narrative frameworks
• Brand voice and tone guidelines
• Messaging architecture (value propositions, taglines, key statements)
• Comprehensive brand identity guidelines
• Playbooks for consistent brand execution across teams