Senior Manager, Digital Marketing

R75902 Senior Manager, Digital Marketing

Location: Hyderabad, India

Intro Summary of the Role

The Senior Manager, Digital Marketing role is a Marketing Automation & Martech Specialist responsible for the technical management, optimisation, and continuous improvement of the organisation’s marketing automation and connected systems, with a primary focus on Adobe Marketo and its integration with core commercial platforms. Working within a prioritized roadmap and agile delivery model, this individual will identify and execute on opportunities for system improvement, ensuring the MarTech stack supports scalable, compliant and commercially effective digital activity.

This role requires a strong technical understanding of marketing automation architecture, platform configuration, integration best practice, data flows, and system governance within a complex B2B environment. The successful candidate will be expected to combine strategic thinking with hands-on technical capability, ensuring Marketo and its connected systems are set up effectively, maintained to a high standard, and evolved to support lead management, lifecycle progression, customer insight, ROI and increased Digital Commerce activity.

What You Will Get

At Lonza, we offer competitive benefits tailored to the region, including health coverage, retirement plans, career development opportunities, and relocation support where applicable. Our people are our greatest strength, and we are committed to supporting their growth and wellbeing.

What You Will Do

Marketo Platform SME

• Act as the business-side technical SME for Adobe Marketo alongside IT and commercial operations product owners ensuring the Marketo platform is configured and maintained in line with best practice, business requirements, and scalability needs.

• Manage technical setup across key areas including program structure, folder architecture, tokens, naming conventions, user access, governance, and operational processes.

• Maintain strong standards of data governance within Marketo and across integrated systems in line with internal and regulatory requirements.

• Oversee deduplication, normalization, enrichment, lifecycle data consistency, and lead/contact data integrity.

• Monitor sync health and data quality issues between Marketo, CRM, and SAP Commerce systems.

• Maintain clear documentation of platform design, processes, dependencies, and change controls.

Integration Management Across the Martech Ecosystem

• Own and support technical health of integrations between Marketo and connected systems including SAP Commerce, Salesforce, ZoomInfo, Google Ads, iCapture, and other relevant platforms.

• Understand and manage data flows, sync logic, field mapping, API-based connections, webhooks, and platform dependencies.

• Troubleshoot data flow and integration issues, identify root causes, and work with internal technical teams or external vendors to resolve them.

• Recommend and implement improvements to integration design to improve reliability, performance, and business value.

Workflow, Lifecycle, Nurture, and Scoring Infrastructure

• Build and maintain the underlying technical frameworks that support lead routing, lifecycle progression, scoring models, nurture logic, and automation workflows.  

• Review and optimise existing automation logic to improve efficiency, reduce risk, and support better lead management outcomes.

Technical Enablement for B2B eCommerce Growth

• Work closely with digital, commercial, and platform teams to ensure Marketo and associated systems support product-led, account-based, and sales-assisted buying journeys.

• Contribute to the technical foundations required for improved tracking, attribution, segmentation, and customer engagement across online channels.

Roadmap Delivery and Agile Working

• Work in an Agile product management team with a prioritised Martech and Digital roadmap, focusing on high-value technical improvements and system enhancements.

• Support agile ways of working by helping define requirements, assess priorities, estimate effort, and deliver iterative improvements.

• Proactively identify risks, dependencies, and opportunities across the marketing technology landscape.

Continuous Improvement and Best Practice

• Evaluate current setup against business needs and recommend improvements in architecture, governance, automation design, and system performance.

What We Are Looking For

Domain Expertise

• In-depth knowledge of Marketo marketing automation platform

• Agile or Scrum certification preferred

• Product owner certification required

• Intermediate knowledge of SFDC

• Intermediate HTML and CSS knowledge for building emails

• MS Office (strong Excel skills)

• Good understanding of CAN-SPAM, CCPA and GDPR compliant practices

• Strong knowledge of digital marketing best practices and relevant KPIs

• Strong understanding of best practices and trends in digital marketing, able to identify and evaluate / test opportunities for the business

• Strong understanding of how customer buying journeys interact with the sales process and understanding of how leads and opportunities are tracked and measured through a sales pipeline.

• Strong project management skills and the ability to prioritize and meet deadlines when working on multiple projects under pressure

• Strategic thinking, entrepreneurial and self-motivated

• Strong analytical skills and a data-driven approach to problem-solving and decision making

• Ability to synthesize complex ideas into actionable recommendations, which are backed by clear insights and clean data

• Strong attention to detail with a high level of accuracy.

• Excellent communication skills (both verbal and written)

• Team player, who collaborates effectively across international teams and different levels of the organization

• Creative out-of-the-box thinking with a get-things-done attitude

• Experience working with marketing analytics, reporting best practices, 3rd party technologies/agencies and requirements gathering

• Ability to work under pressure, handle changing priorities and simultaneously handle multiple priorities with limited resources

• Thrives in a fast-paced and ambiguous environment

About Lonza

Lonza Bioscience provides life science researchers with the tools they need to develop and test therapeutics, from basic research to product release.​ 

We offer a range of solutions for customers working at different stages of the therapeutic journey across multiple modalities, from cell & gene therapies to recombinant proteins, vaccines, and injectable drugs. Our expertise in primary human cell biology tools enable customers to develop more predictive models and accelerate the path to IND. We are also a trusted, committed partner for critical raw materials and technologies that enable better processes and quality decisions for bioprocessing customers.

Together, we are powering the performance of One Lonza!