Senior Email Marketing Manager

Appian is seeking a strategic and technical Senior Email Marketing Manager to lead our global email ecosystem. This role is responsible for the overarching marketing email strategy, ensuring high-standard domain health, and architecting sophisticated nurture programs that align with our global marketing campaign framework. You will define the governance for audience segmentation, send frequency, and list hierarchies to ensure a premium experience for our subscribers. You will be the strategic lead ensuring all email communications drive meaningful engagement and pipeline acceleration.

Qualifications

• Experience developing and implementing global email marketing strategies, including audience targeting, send cadence, and governance.

• Strong understanding of list management, suppression rules, exclusion logic, and database fatigue prevention.

• Experience managing end-to-end email content calendars aligned to broader marketing and business objectives.

• Proven ability to architect and optimize automated nurture programs aligned to the buyer journey and campaign strategy.

• Experience partnering with Global Campaign Managers or cross-functional marketing teams to integrate email nurtures into larger campaign initiatives.

• Ability to use email performance data to influence campaign themes, audience segmentation, and future optimization.

• Strong understanding of email deliverability, domain health, opt-in/opt-out trends, and batch sending protocols.

• Knowledge of global data privacy regulations, including GDPR and CCPA.

• Experience conducting deliverability and performance audits to identify technical optimization opportunities.

• Ability to provide strategic guidance to team members executing point-in-time and nurture email campaigns.

• Experience collaborating with Marketing Operations to ensure clean data flow between Marketo and sales enablement tools.

Qualifications

• Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Experience: 7+ years of related experience in email marketing, with a deep focus on B2B technology.
• Technical Expertise: Advanced, hands-on experience with Marketo is a must.
• Strategic Mindset: Proven track record of developing global email strategies and managing complex automation workflows.
• Analytical Skills: Strong ability to interpret email metrics and translate them into actionable insights for the broader marketing team.
• Communication: Excellent written and verbal communication skills, with a focus on stakeholder management and enablement.

The base salary for this role is between $100,000–$200,000 per year and represents a good faith and reasonable estimate of the range at the time of posting. Actual compensation will be dependent on a number of factors including, but not limited to, the candidate’s relevant work experience, qualifications, internal peer equity, and market and business conditions that exist when extending an offer. A discretionary bonus may be awarded in recognition of individual and company performance.

In addition, Appian provides generous benefits offerings that include a 401(k) plan with company match, flexible time off, paid parental leave, medical, dental, and vision plans, life insurance, disability insurance, wellness programs, flexible spending accounts, health savings account contributions, an employee referral bonus program, and learning and development resources. Certain positions may be eligible for equity awards.

Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation, commission, bonus, or benefit plans.

#LI-MB1