Director, Branded Events

Responsibilities Reporting to the SVP, Sponsorships at Hudson Yards, this position plays a critical role in the fulfillment of a high-volume calendar of events at Hudson Yards – including Hudson Yards owned and branded programs, events, marquee series. This role will liaise between external and internal stakeholders to ensure seamless event execution while maximizing revenue generation and net operating income. This individual will be responsible for delivering consistent, high-quality public-facing events and experiences in a highly visible mixed-use environment. This position will be based full-time onsite in the New York office. Responsibilities will include but are not limited to: Serve as overall lead for Hudson Yards owned, branded and created events Build and manage strategic partnerships to deliver programming across key pillars of art, music, culture and wellness Own planning, execution, and optimization of Hudson Yards owned branded events and programming to support relevant business goals including external partnership outreach and management Collaborate with and manage all internal departments to produce and execute events including stakeholder marketing, tenant marketing, CRM marketing, PR, social media, etc. Support the Partnership, Events & Advertising sales team by managing and implementing the creative ideation of Hudson Yards owned, branded and created events & programming Update master event calendar communication plan, keeping stakeholders informed in regular cadence Manage, plan and track program and individual event budgets as well as internal reporting and invoicing Develop and sustain strong relationships with internal stakeholders Research and negotiate appropriate 3 rd party vendors for best in class execution and competitive pricing structures Liaise with Hudson Yards marketing team for full support of owned, branded and created events throughout the year Manage external production agency Oversee one direct report with cross-functional support from the operations team Ensure seamless planning, execution, reporting, and reconciliation of all events at Hudson Yards Compensation The anticipated base salary range for this position is listed below. In addition to a competitive base salary, you will be eligible to receive discretionary bonus incentives and a comprehensive benefits package. Anticipated base salary range: $125,000 - $160,000 Actual base salary within the anticipated range will be determined by several components including, but not limited to, the individual's experience, skills, qualifications, and market factors. Qualifications Bachelor’s degree or equivalent in business, marketing, or event management 7-10 years of experience in event management, marketing or public-facing events; agency experience a plus Demonstrated leader with experience working on a cross-functional team Strong business relationship building skills and passionate about client services Exceptional project management, organizational, and communication skills Experience managing complex budgets including forecasting, spend tracking, and reconciliation Expert time management and prioritization skills; strong ability to multitask, seamlessly executing multiple projects simultaneously Understanding of luxury retail, fashion and dining environment and mixed-use destinations Strong administrative skills including: Microsoft Office Suite, Adobe, CAD Performance Criteria Contribute fully and effectively to the success of the organization Be an ambassador for Hudson Yards, live the Hudson Yards brand, and identify proper opportunities for the organization Be a collaborative team player, results-oriented and solution focused Manage time effectively to ensure deadlines are met, and activities are maintained or brought to conclusion as appropriate Be equally effective working independently or as part of a team Demonstrate professional demeanor and conduct in all interactions, both internal and external Exercise excellent judgment, maturity and diplomacy Be flexible and adaptable to changes as they occur Working Conditions This role is split between an office environment and onsite event management including non-traditional business hours. The ability and willingness to work early mornings, evenings, weekends, and holidays when required is essential #TRC #LI-RB1 #Onsite Overview Formed in 1972, Related is the most prominent privately-owned real estate firm in the United States. Headquartered in New York City, the company has offices and major developments across the world. Related owns and manages a premier portfolio of assets valued at over $70 billion, including the 28-acre Hudson Yards neighborhood on Manhattan’s West Side. Related believes in investing in its talent and cultivates a positive, team-oriented environment where every voice is valued. Employees are encouraged to boldly take on new challenges, transcend the status quo, and demonstrate strong entrepreneurial spirit. In its relentless commitment to excellence, Related works to foster an innovative approach in its team members so that they can positively impact the communities in which they conduct business. Learn more about Related at www.related.com . Reporting to the SVP, Sponsorships at Hudson Yards, this position plays a critical role in the fulfillment of a high-volume calendar of events at Hudson Yards - including Hudson Yards owned and branded programs, events, marquee series. This role will liaise between external and internal stakeholders to ensure seamless event execution while maximizing revenue generation and net operating income. This individual will be responsible for delivering consistent, high-quality public-facing events and experiences in a highly visible mixed-use environment. This position will be based full-time onsite in the New York office. Responsibilities will include but are not limited to: Serve as overall lead for Hudson Yards owned, branded and created events Build and manage strategic partnerships to deliver programming across key pillars of art, music, culture and wellness Own planning, execution, and optimization of Hudson Yards owned branded events and programming to support relevant business goals including external partnership outreach and management Collaborate with and manage all internal departments to produce and execute events including stakeholder marketing, tenant marketing, CRM marketing, PR, social media, etc. Support the Partnership, Events & Advertising sales team by managing and implementing the creative ideation of Hudson Yards owned, branded and created events & programming Update master event calendar communication plan, keeping stakeholders informed in regular cadence Manage, plan and track program and individual event budgets as well as internal reporting and invoicing Develop and sustain strong relationships with internal stakeholders Research and negotiate appropriate 3 rd party vendors for best in class execution and competitive pricing structures Liaise with Hudson Yards marketing team for full support of owned, branded and created events throughout the year Manage external production agency Oversee one direct report with cross-functional support from the operations team Ensure seamless planning, execution, reporting, and reconciliation of all events at Hudson Yards Compensation The anticipated base salary range for this position is listed below. In addition to a competitive base salary, you will be eligible to receive discretionary bonus incentives and a comprehensive benefits package. Anticipated base salary range: $125,000 - $160,000 Actual base salary within the anticipated range will be determined by several components including, but not limited to, the individual's experience, skills, qualifications, and market factors. Bachelor's degree or equivalent in business, marketing, or event management 7-10 years of experience in event management, marketing or public-facing events; agency experience a plus Demonstrated leader with experience working on a cross-functional team Strong business relationship building skills and passionate about client services Exceptional project management, organizational, and communication skills Experience managing complex budgets including forecasting, spend tracking, and reconciliation Expert time management and prioritization skills; strong ability to multitask, seamlessly executing multiple projects simultaneously Understanding of luxury retail, fashion and dining environment and mixed-use destinations Strong administrative skills including: Microsoft Office Suite, Adobe, CAD Performance Criteria Contribute fully and effectively to the success of the organization Be an ambassador for Hudson Yards, live the Hudson Yards brand, and identify proper opportunities for the organization Be a collaborative team player, results-oriented and solution focused Manage time effectively to ensure deadlines are met, and activities are maintained or brought to conclusion as appropriate Be equally effective working independently or as part of a team Demonstrate professional demeanor and conduct in all interactions, both internal and external Exercise excellent judgment, maturity and diplomacy Be flexible and adaptable to changes as they occur Working Conditions This role is split between an office environment and onsite event management including non-traditional business hours. The ability and willingness to work early mornings, evenings, weekends, and holidays when required is essential #TRC #LI-RB1 #Onsite