TV Advertising Manager

• Define, develop, and implement standard operational frameworks
• Support development of new programmers and campaigns - manages approvals, planning, execution and closeout to ensure all planned results are achieved on time
• Work closely with programmers, third party vendors and internal teams to establish and achieve goals while tracking all progress along the way
• Have full understanding of all campaign reporting, reviews internally and externally on a regular basis.
• Simultaneously manages multiple campaigns for each programmer
• Liaison between programmer and all vendors – manage client expectations to be consistent with program sponsor and take corrective action to address gaps
• Contain and resolve issues within the program that do not require sponsor attention.
• Maintain communication with all stakeholders
• Consistent exercise of independent judgment and discretion in matters of significance.
• Coordinate with work streams, projects, and initiatives which may impact successful completion of the operational process that include Bringing your Own Data (“BYOD”) and ROI measurement processes
• Support program/project management governance processes in areas of project data collection, status updates, regular and ad-hoc working team and executive reporting
• Works with Project Manager to drive progress to ensure objectives are delivered on time and business results are realized
• Works with Account Manager and senior leadership team to support other advertising data initiatives
• Other duties and responsibilities as assigned
• Support on-boarded Programmers from a program management, data request and data product offering perspective
• Coordinate follow-up meetings with Programmers, manage and oversee all functions of Programmer products from training, onboarding, to launch
• Provide customer support and manage day to day account management with all programmers
• Coordinate creatives from Programmers (Operational Support) & troubleshoot any issues that may arise
• Work with internal teams to create repeatable reliable process and reporting outputs
• Create playbook for Programmers to understand process, procedures and timelines

EXPERIENCE NEEDED

• Bachelor’s Degree or Equivalent
• Requires 5-7 years of related experience
• Field of Study: Advertising/Media, Sales, Media Planning, Corporate Strategy
• Experience with Agency Planning or TV Sales in the Media and Advertising Industry
• Experience with Campaign Planning and post-campaign reporting
• Experience with market research/strategy, data visualization, and financial modeling for a Programmers
• Experience in applying data insights to TV planning and buying
• Knowledgeable with Set-top-box and watermark data analysis and reporting
• Excellent communication skills (oral and written) at multiple levels of the organization
• Core understanding of Advertising business and technologies that support it
• Domestic travel TBD (25%)

Top skills

• campaign planning/ Post campaign reporting, campaign optimization
• experience in advertising/media sales, media planning
• knowledge of data insights
• set top box experience
• experience with bring your own data (BYOD)
• experience with Linear addressable products and VOD addressable products. Candidate needs to be operational focused and TV focused

If you are interested, please contact:

Sophia

973-507-7563