Coreflow
Growth (Generalist)
Salary
Job description
ABOUT US
- At coreflow, we're redefining entertainment with AI. We're one of the fastest-growing startups globally, serving 20 million users in our first year. We're an in-person company based in Sydney, Australia.
- We're guided by a set of principles that are foundational to our work and drive every decision:
- User-first: We build things that people want. We invest time to understand our users and focus on adding value instead of extracting value.
- High agency, high ownership: We're responsible for the pieces we own, end-to-end. We own every mistake, figure out what went wrong, and fix it. We don't blame anyone or anything else.
- Urgency: This is a once-in-a-lifetime opportunity. We prioritize well, find ways to increase leverage, and move at an inspirational pace.
WHAT YOU'LL DO
- You'll be one of our founding growth team members: the one who finds the channels no one else has cracked, and scales whatever works. You'll own the strategy and make it real, working hand in hand with product to shape what we ship and with industry partners to open doors no ad account can. As we push toward hundreds of millions of users, you have one goal: help us 3× in the next 3 months.
EXAMPLE PROJECTS
- Uncover opportunities: Find novel distribution hacks that no playbook covers. Community empowerment, innovative partnerships, automated advertising, viral content engines. You'll explore it all.
- From 0 → 1 to 1 → ∞: Scale, automate, and optimize every channel. When you find a strategy that works, you'll turn it into our next 2× growth engine. And you'll know it works because the payback math says so.
- Own the customer journey: Understand where users drop off, form a hypothesis for why, and run the test that fixes it. The instinct to break a messy funnel into its first principles matters more here than years of experience.
- Know what actually drove it: You'll live in our analytics stack and own the answer to "what's really working," even when the channels are messy and cross-domain. Scale what drives growth, not what just got credit.
- Work at the cutting edge: Use the latest AI tools to generate creatives, automate workflows, and increase your leverage. You'll have the autonomy to move fast and own outcomes.
WHAT YOU'LL BRING
- A track record from somewhere or something that sharpens people fast: growth at a startup, consulting, finance, or wherever you learned to reason and deliver under pressure. We care about what you've actually done, not how long you've been doing it.
- The ability to get shit done end-to-end. From understanding users and proposing ideas to building scrappy implementations and scaling them into repeatable processes.
- A combination of creativity and an obsession with numbers. We love charts that go up and to the right, and you will too.
- A hunger to win. This won't be easy, and no one has done it before.
WHAT WE OFFER
- Competitive compensation with meaningful upside.
- A company card for food, coffee, tools, and anything that helps you operate at a high level.
- Daily team lunch and dinner at the office.
- Unlimited workspace budget. Build your ideal setup.
- Real ownership and impact from day one.
- Based in Sydney and hiring globally. We sponsor visas and offer relocation assistance to help you make the move.
HOW WE THINK ABOUT COMP
Our overarching philosophy is to raise the ceiling for our best performers, not the floor. We pay based on the value you add to the company.
- The range listed for this role is total comp: cash plus equity combined, with superannuation paid on top.
- We re-evaluate compensation every 6 months. Bonuses are backward-looking; raises are forward-looking.
- A bonus rewards work you've already done, like exceptional output or consistently performing above your level.
- A raise reflects that you've moved up. It resets your baseline to match the higher level you're now operating at.
OUR INTERVIEW PROCESS
- A quick phone call to learn about you and share more about our company.
- A live challenge, 1hr, working through a toy problem.
- A paid work trial, so you get a feel for what it's like to work with us.
- You get an offer, and we celebrate!


