Pbigordoncorporation
Digital Marketing Specialist
Company
Role
Digital Marketing Specialist
Location
Job type
-
Posted
15 hours ago
Salary
Job description
At PBI-Gordon Companies, and our subsidiaries PBI-Gordon Corporation, Pegasus Laboratories, and PetAg, Inc, our priority is people, pets, and the places they go. As employee owners, we support each other in building our careers as well as our companies. Our foundation is rooted in integrity, innovation, partnership, and pride. Come grow with us!
Reports to: Marketing Project Manager
Position Summary
The Digital Marketing Specialist is responsible for the overall digital marketing strategy including the management, planning, design, development, implementation, and analysis of various digital applications, including websites, email marketing,
marketing automation, CRM administration, paid digital advertising, HTML/CSS email development, analytics implementation, content marketing, and all other digital marketing efforts. Manages the technical automation and deployment of digital and email marketing campaigns. This position ensures high-quality, targeted communications, handling list segmentation, A/B testing, and performance reporting.
Compensation & Benefits
- Employee Ownership (ESOP): Company-funded retirement contribution of approximately 18% of pay, plus 401(k)
- Competitive base salary with performance-based bonus opportunity
- Comprehensive benefits package: Medical, Dental, Vision, Life, Disability, FSA, and Pet Insurance
- Generous paid time off, paid holidays, and parental leave
- Fitness and tuition reimbursement programs
Essential Duties & Responsibilities
- Lead and direct the development of digital media strategy to drive online traffic to the company websites ensuring it supports all marketing and business efforts across the organization, adhering to brand standards and business priorities
- Metadata management, sitemap configuration, and content readability optimization using Yoast and Google Search Console; ensure site structure is efficient and keyword relevancy-focused
- Continuously implement new ideas and techniques to enhance UX/UI across multiple digital channels and customer touch points
- Work with the digital/web team on the marcom team to launch digital campaigns that effectively reach target markets and cultivate new markets for expansion
- Develop, evaluate, and oversee implementation of A/B testing protocols for email marketing & website optimization
- Stay up to date on all digital marketing initiatives including emerging digital platforms
- Serve as back-up for creating, updating, and managing product pages to support consistency and engagement across multiple sites
- Leverage and analyze data and analytics to evaluate new opportunities, identify trends and develop new tools to boost digital marketing efforts; implement and maintain tracking, conversion events, and performance reporting via Google Analytics and Google Tag Manager
- Have a strong working knowledge of WordPress, Divi, ActiveCampaign, HubSpot, and WPEngine; administer and maintain CRM and marketing automation platforms including contact records, pipelines, segmentation, and data integrity; build and manage automated email sequences, drip campaigns, and lead nurturing workflows
- Design, code, and maintain responsive HTML/CSS email campaigns and templates; QA and test emails across devices, browsers, and email clients using tools such as Email on Acid; develop HTML for paid eblasts deployed through third-party vendors and media partners
- Develop and manage website form-based pages; build and manage lead capture forms with conditional logic and CRM integrations using Gravity Forms; QA and test new website development and enhancements
- Build and maintain cross-platform automations using Zapier to connect data captures, CRM, and marketing tools; maintain working knowledge of Google Cloud tools and API platforms (Maps API, reCAPTCHA, etc.)
- Perform data import, personalization, and mail-merge for customized communications including rebate statements, price lists, and personalized/conditional content; coordinate data supply for print personalization in collaboration with art directors
- Utilize Adobe Creative Suite (InDesign, Illustrator, Photoshop, Acrobat, XD) for design and production support; create graphics and manage content rotation for digital signage and in-office displays; develop PowerPoint templates (.POTX) and internal communication templates using Backstitch, Outlook, and PowerPoint
- Create, manage, and update QR codes for marketing and internal use; provide weekly and monthly reporting for product knowledge training websites
Required Qualifications
- Bachelor’s degree in digital marketing, communication, computer science, or a related field is required.
- 3–5+ years of experience in a similar role or related field
- Knowledge of HTML/CSS for email template adjustments and data querying skills (e.g.,SQL) Advanced knowledge of Microsoft Suite, Outlook, Excel, PowerPoint, Backstitch, WordPress, Divi, ActiveCampaign, HubSpot, WPEngine, Google Analytics and Google Tag Manager, etc.
- Utilize Adobe Creative Suite (InDesign, Illustrator, Photoshop, Acrobat, XD) for design and production tasks.
- Ability to analyze data and translate it into actionable improvements.
- Strong attention to detail and ability to manage multiple campaigns simultaneously
- Strong written and verbal communication skills to collaborate effectively with stakeholders, cross-functional teams, and external partners.
- Ability to manage multiple projects simultaneously, prioritize tasks effectively, and meet tight deadlines.
Work Environment & Culture
PBI-Gordon Companies offers a collaborative, employee-owned environment where accountability, partnership, and continuous improvement are valued. Team members are encouraged to contribute ideas, develop professionally, and grow their careers alongside the business.
Equal Opportunity Employer
PBI-Gordon Companies is an Equal Opportunity Employer. We value diversity and are committed to creating an inclusive environment for all employees.
Ready to Apply?
If you thrive in data-driven digital marketing, email and website optimization, and building high-impact automated campaigns across platforms, we'd love to hear from you.
Apply today to join an employee-owned company committed to innovation, collaboration, and shared success.
PBI-Gordon Companies and its subsidiaries are proud to offer a comprehensive benefits package to eligible, full-time employees who work 30 hours per week or more. Full-time employees will become eligible to participate in benefits on the first of the month following their start date, unless stated otherwise below. (Note: Interns do not qualify for eligibility.)
Medical Insurance
We are committed to helping you and your dependents maintain health and wellness by offering voluntary, competitive medical insurance and prescription drug plan options.
Dental Insurance
Choose from two voluntary dental plans that are designed to help protect you and your dependents’ oral health.
Vision Insurance
Our voluntary vision insurance plan is designed to help protect you and your dependents eye health. Coverage is available for eye exams, frames, lenses, and contact lenses. Employee owners are responsible for 100% of the cost of this plan.
Life Insurance with Accidental Death & Dismemberment (AD&D)
We offer a company-paid $50,000 life insurance policy with AD&D. You also have the opportunity to purchase additional life and AD&D insurance for yourself, your spouse and/or your dependent children. The cost for this coverage is based on the amount you elect and your age.
Short- and Long-term Disability
Our company-paid short-term and long-term disability plans to provide income replacement in the event you are not able to work due to illness or injury. Short-term disability will provide 70% income replacement up to $1,350 per week and long-term disability will provide 60% income replacement up to $5,000 per month.
Employee Assistance Program (EAP)
EAP Services are company paid to benefit all employee-owners and their families. EAP provides up to six free counseling sessions to help you and your family members manage life stressors, solve personal or relationship concerns, and achieve your goals.
Flexible Spending Account (FSA)
Flexible Spending Plans offer employee-owners the option to set aside pre-tax monies into a medical reimbursement or dependent care account to help pay for out-of-pocket medical, dental or vision expenses or day care costs. The maximum contributions are determined by the IRS and adjusted annually. This is a use-it-or-lose-it account, meaning any funds remaining in the account following the close of the plan year will be forfeited.
Pet Insurance
We love our pets! Pet insurance options for your furry friends is offered through the ASPCA. Employee-owners can enroll and pay premiums directly to ASPCA.
Paid Holidays & Paid Time Off (PTO)
Everyone needs time off to rest and recharge! Paid time off includes Regular PTO, Personal PTO, and specified paid company holidays. *The amount of paid time off (PTO) depends upon the employee's position and years of service.
Employee Stock Ownership Plan (ESOP)
We act like we own the company because we do! An ESOP provides employees with an ownership stake in the company. It’s an additional form of compensation directly tied to PBI-Gordon Companies financial success. All regular employees are eligible to participate in the ESOP the first of the month following 30 days of service. PBI-Gordon Companies contributes approximately 18% of total compensation annually with a six-year vesting schedule. Our ESOP is more than a benefit, it is a key part of a culture, and it can provide significant rewards in retirement!
401(k) Retirement Savings Plan
Saving for retirement is one of the most important financial decisions you can make. We offer a 401(k)-retirement savings plan to assist employees with this important financial goal. New employee owners are eligible to participate the first of the month following 30 days of employment. We provide a company match of 100% up to 3% deferral with a three-year vesting schedule.
Fitness Reimbursement
We believe regular exercise helps improve overall health and job performance. PBI-Gordon will reimburse up to a maximum of $300 annually for gym/fitness memberships.
William Everett & Mary Ellen Mealman Scholarship Fund
Children or grandchildren of employee-owners may apply for a scholarship under the William Everett & Mary Ellen Mealman scholarship fund. Applicants are awarded based on financial need, academic achievement, and involvement in extracurricular/community activities.
Tuition Reimbursement
After one full year of employment, employee-owners are eligible for tuition reimbursement for bachelor’s level coursework related to their current job or any future job offered at PBI-Gordon Companies.
Parental Leave
Company paid parental leave is offered to employee-owners following the birth of a child or the placement of a child with an employee in connection with adoption, foster care, or surrogacy. This policy will run concurrently with Family and Medical Leave Act (FMLA) leave, as applicable.
If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA).
Please see our CCPA disclosure for more information.
Employment is contingent upon and may not begin until the successful completion of a pre-employment background check and drug screen. PBI-Gordon and its subsidiaries participate in E-Verify to confirm the identity and employment eligibility of all persons hired to work in the United States. For more information about E-Verify, including your rights and responsibilities, please visit the E-Verify Website.
