Senior Digital Strategist

What We’re Looking For: • A visionary digital strategist passionate about the evolving landscape of social media and creative expression. • An individual driven by the belief that social media is central to modern communication and commerce, particularly on platforms like YouTube, Instagram & TikTok. • A professional eager to merge traditional brand planning with modern social principles while emphasizing social intelligence to shape innovative marketing. Responsibilities Overview: 1.Strategic Development: • Design modern social strategies for global clients, balancing creative innovation with measurable outcomes. • Collaborate seamlessly with internal planning teams and external agency partners. 2.Social-Centric Consulting: • Lead in developing channel and content strategies that integrate with broader digital plans. • Build actionable audience personas for social activation. 3.Creative Direction & Innovation: • Craft clear, single-minded creative briefs and social journey maps to inspire creative teams. • Remain immersed in cultural and social trends to ensure strategies and creative outputs are forward-thinking. 4.Implementation & Measurement: • Provide expertise in social communication best practices , ensuring work effectiveness through appropriate measurement tools . 5. Mentorship & Team Development: • Manage and mentor junior strategists and interns, tracking their performance and helping them achieve their potential.