Manager, SEM

About WPP Media:

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

o Be Extraordinary by Leading Collectively to Inspire transformational Creativity.

o Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.

o Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

About Openmind:

Openmind by WPP is an integrated agency model drawing on talent from across WPP. It has been created to accelerate the European transformation for Nestlé’s media function. Core to the solution is the advanced best data and technology capabilities, fuelled by WPP’s investment in AI, to maximise the impact of Nestlé media investment.

As SEM Manager, you will grow all aspects of Paid Search activity for one of our biggest regional clients, providing insights, strategy and high-quality deliverables in tandem with the SEO personnel and wider agency team.

Responsibilities of the role:

• Responsible for creating, leading and activating the search innovation/test & learn roadmap, that delivers on business goals and takes overall search strategy to advanced level – including but not limited to automation, data driven activation, automated bid management, conversion optimisation etc.

• Lead the end to end search business for the client with a team of activation specialists

• Key POC for client’s in SEM related issues

• Lead all SEM discussions and conversations with the clients, local and global teams

• Provide strategic SEM Approach as part of integrated digital strategy to Comms Planning Director

• Understanding of the relationship between Paid Search and other online and offline marketing channels and activities especially with organic search and ideas for effective coordination

• Monitor and have oversight of paid search activities in all markets

• Complete daily run rates across a variety of accounts with ongoing optimizations, recommendations, and actionable insights and strategic POVs

• Provide on-time and insightful reporting to clients on key metrics and agreed KPIs

• Ongoing client servicing including but not limited to optimisation and campaign progress, prompt response to client and internal questions related to paid campaigns

• Work closely with internal cross-functional teams, including media planners, bidding team, and SEO team to enhance search effectiveness.
  
  What you will need:

  • At least 5 years of experience in a digital marketing role with a focus on SEM

  • Google Ads Search & Google Ads Fundamentals Certification

  • Experience in running high-volume campaigns across Google Ads (AdWords), Bing Ads, UAC and Apple Search Strategic mindset to building and deliver bid strategies and attribution models across Google Search Ads 360, Kenshoo etc.

  • Proven experience of on-going campaign optimisation to improve business objectives, such as ROAS and CPA. Able to deliver across a range of touch points; sales, store visits, online submissions, downloads etc

  • Strong analytical mindset with attention to detail around data, insights and actions

  • Great presentation and communication skills

• Life at WPP Media

  Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

  WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

  We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

  Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

  While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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