Sr Brand Manager

What will you work on?
As the Senior Brand Manager for Sales Strategy & Planning, you will act as the commercial owner for assigned brands and categories within the US market. You will be responsible for translating global brand strategy into a cohesive go-to-market (GTM) plan that delivers strong retail execution and business performance. This role owns the US P&L for the portfolio, drives strategic decision-making, and ensures alignment across Global Business Teams, US Marketing, and Customer Planning teams.

How will you create impact?

• Lead the development and localization of brand and category strategies for the US market.

• Define portfolio architecture, product prioritization, and assortment strategy across all channels.

• Own and lead the US go-to-market (GTM) strategy, ensuring alignment with commercial milestones and retailer line reviews.

• Develop brand playbooks, sales narratives, and commercial tools to support sell-in and retail execution.

• Own the financial performance of the portfolio, including P&L management, forecasting, pricing, and profitability optimization.

• Leverage POS, Circana, and other market data to evaluate performance and identify growth opportunities.

• Serve as the primary interface with Global Business Teams to ensure alignment on the innovation pipeline and brand priorities.

• Lead key selling moments, including Toy Fair, line reviews, and retailer presentations.

• Lead and develop a team, setting clear priorities and fostering strong commercial and strategic capabilities.

What are your skills and experience?

• Experience managing a portfolio and P&L within the US market.

• Strong expertise in brand management, category strategy, pricing, and portfolio optimization.

• Proven ability to translate global strategies into local market execution.

• Experience working in a matrix organization with cross-functional stakeholders (e.g., Sales, Marketing, Global Teams).

• An analytical mindset with experience leveraging data from sources like POS and Circana.

• Demonstrated leadership experience, including managing teams and driving performance.

• Experience in consumer products, preferably in toys, entertainment, or with licensed brands.

#LI-Hybrid #LI-HM1

The anticipated pay range for candidates who will work in Ontario is $115,000 to $125,000 Per Annum. The offered pay to a successful candidate will be dependent on several factors that may include but are not limited to years of experience within the job, years of experience within the required industry, education, etc. Spin Master Inc. is a multi-state employer, and this salary range may not reflect positions that work only in other states.

This job posting is tied to an open vacancy.

What you can expect from us:

Our mission is to Make Life More Fun with a vision to push the boundaries of innovation, creativity, and fun.

• Growth and Career Opportunities

• Flexible Work Hours

• Innovation, Collaboration and Fun

• Comprehensive Benefits

• Other fun Perks!

What’s it like to work here?

Spin Master is a fast-paced, hands-on organization that provides many great opportunities for impactful decision-making; though our challenging start-up atmosphere isn’t for everyone, we have a proven record of opportunities for future advancement and internal transfers for our passionate and results driven team.

Everyone is welcome in our sandbox and we are committed to an accessible and inclusive hiring process that provides reasonable accommodation to all applicants.

Spin Master strives to create an accessible and inclusive application and selection process and is committed to working with and providing reasonable accommodation to job applicants who may require provisions to participate in the recruitment, selection and/or assessment processes. Should you require an accommodation, please contact our Talent Acquisition team, by email at TAinquiries@spinmaster.com or by phone at 416 364-6002 and we will work with you to meet your accessibility needs.

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We do appreciate all interest; however only those selected for interview will be contacted.