Senior Director, Business Analytics

Church’s Texas Chicken

Employee Job Description

Job Title:        Sr Director, Business Analytics

Reports to:     VP, Calendar and Culinary Innovation

Department:  Marketing

Location:        Atlanta, GA

Revised:         August 2025

The Sr . Director, Business Analytics is the enterprise-wide champion for turning data into growth. This leader sets the vision, roadmap, and operating model for advanced analytics—spanning marketing, digital channels, supply chain and restaurants. Success is defined by a strong understanding of business performance drivers, impactful recommendations for the business, and impact on sales and transaction growth. The role will lead a team of 3-5 analytics professionals.

Key Duties / Responsibilities

• Insights & Storytelling
  • Lead deep‑dive analyses, executive business reviews, and board‑level narratives that connect transaction, guest, digital, and financial data
• Advanced Analytics & Experimentation
  • Institutionalize key explanatory analyses, A/B testing, and forecasting models, to optimize marketing activity including promotions, media, digital, and loyalty
• Self‑Service & Data Literacy
  • Build dashboards, playbooks, and training that empower team members to answer 80 % of questions without an analyst
• Stakeholder Collaboration
  • Serve as the primary analytics liaison to leadership, translating data into clear “so‑what / now‑what” actions and aligning on KPIs
• Team Leadership
  • Coach, retain, and recruit top analytics talent; foster a culture of curiosity, collaboration, and continuous improvement

Position Requirements (Education, Qualifications, Experience)

• Bachelor’s in Statistics, Data Science, Computer Science, Economics, or related STEM field required; Master’s/MBA preferred
• 12 + years progressive analytics experience in multi‑unit restaurants, retail, or hospitality. Proven record driving measurable P&L impact through analytics programs
• 10+ years progressive marketing experience—ideally in multi-unit restaurants, retail, or franchise systems—with demonstrated ownership of local or regional marketing.
• Expert in SQL and at least one scripting language (Python / R); hands‑on experience with modern cloud data warehouses and BI tools. Familiarity with machine‑learning frameworks and experimentation platforms
• Executive‑ready storytelling, consultative mindset, cross‑functional influence, and the ability to simplify complexity for non‑technical audiences

Competencies

• Strategic Thinking & Innovation: connects analytics vision to enterprise strategy; pilots new methods (GenAI, causal inference) and scales what works
• Data Storytelling & Influence: crafts compelling narratives that drive action with senior stakeholders and franchisees
• Operational Excellence: balances speed and rigor; hard‑wires insights into daily routines through automated reporting and alerts
• People Leadership: builds high‑engagement teams
• Critical Thinking: Separates signal from noise, prioritizes value, and frames recommendations decisively

Core Values & Behaviors

• Build a culture of ownership, accountability, teamwork, focus, discipline, professionalism, organizational stewardship, performance standards & rewards. Look for ways to improve ourselves and inspire others to do the same
• High Level of Guest Service – Internal & External – Show we care
• Accountability & Ownership
• Emotional maturity to “get it right” vs. “be right.” Keeps our commitments and acts with integrity.
• Willingness to serve the organization, its employees and guests, celebrates differences, respect all cultures and works together
• Self-Awareness of our leadership style and impact to others.  ‘We’ versus ‘Me’ perspective
• Adaptability to needs of situation, nimble and flexible. Action oriented.       

Physical Requirements

• Employees must be able to perform the essential functions of the position with or without reasonable accommodation
• Ability to travel up to 20% of the time

1. If you’re hungry for a career that’s fun, fast-paced and loaded with opportunity, then you’ve come to the right place. At Church's®, we’re not your typical quick service restaurant. We make real comfort food that makes a difference in peoples’ lives. And for over 60 years, our restaurant has been a place where hard-working people can get ahead and go on to do amazing things by serving others.

2. Church’s Chicken is an equal employment opportunity employer and makes hiring and employment decisions without regard to race, color, religion sex, national origin, age, disability, genetic information or any other factor prohibited by applicable law.