Wk
Senior Marketing Specialist
Salary
Job description
We are currently seeking a Marketing Specialist (Maternity Cover) to join the Legal Software business unit, part of Wolters Kluwer’s Legal & Regulatory division.
In this role, you will lead regional field marketing initiatives and work closely with sales to support the continued growth of the Legisway Suite portfolio in the French market.
The Legisway Suite delivers expert solutions that simplify legal workflows and empower corporate legal teams. Our AI‑powered software supports legal management, contract review, and the digitalization of general meetings—helping legal teams remain compliant, efficient, and in control.
As the Marketing Specialist, you will execute the regional field marketing strategy to drive demand and pipeline growth in France. You will collaborate closely with local sales teams, global product and content marketing, and other regional field marketing managers to deliver impactful, locally relevant campaigns.
This is a hands‑on maternity cover role, focused on execution and ensuring marketing activities remain tightly aligned with sales priorities and regional business objectives.
Target duration: July 1st 2026 to February 2027
What You’ll Do:
• Develop and execute the regional field marketing strategy for France in alignment with global and regional objectives.
• Plan, manage, and deliver field marketing programs including events, webinars, paid media, and partner campaigns.
• Collaborate closely with local sales teams to ensure alignment and support sales targets.
• Work with global product and content marketing teams to localize and activate campaigns for the French market.
• Own lead and pipeline generation targets and track performance against goals.
• Analyze campaign performance and use data-driven insights to optimize channels, programs, and spend.
• Coordinate with field marketing managers in other regions to share best practices and ensure consistency.
• Act as the voice of the French market by feeding customer- and market insights into regional marketing planning.
• Provide guidance to junior team members on routine tasks.
What We’re Looking For:
• Bachelor's degree in Business (with a focus on Marketing) or a comparable degree
• Several years of field marketing experience, ideally within B2B and SaaS environments.
• Fluency in French (C1+) and English (B2+) (written and spoken).
• Proven experience driving demand generation and pipeline growth, preferably in the French market.
• Strong passion for events, including planning and executing in-person events, webinars, and industry trade shows.
• Experience collaborating with sales teams and partners on joint marketing and demand generation initiatives.
• Solid understanding of the local business landscape and software buying journey, with the ability to create targeted, effective campaigns.
• A strategic, hands-on, and results-driven marketer with strong cross-functional collaboration skills.
• Data-driven mindset with the ability to analyze performance and turn insights into action.
• Familiarity with marketing automation and CRM tools (e.g. Salesforce, Eloqua, reporting or analytics platforms).
• Excellent communication, presentation, and stakeholder management skills.
• Positive, team-oriented attitude and the ability to thrive in a fast-growing, international environment.
Location: Bois-Colombes (Hybrid)
Our Interview Practices
To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.
Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.
