Customer Analytics Analyst II (CRM Analytics)

Overview The Customer Analyst II will support CRM strategy through advanced analytics, data modeling, and customer segmentation. This role sits at the intersection of customer behavior, marketing performance, and data analytics , responsible for transforming complex data into actionable insights that improve engagement, retention, and lifetime value. Overview of Responsibilities CRM Analytics & Insights ( 50 %) Own performance measurement of CRM campaigns across email, SMS, push, and other channels , including engagement, conversion, and revenue attribution Analyze customer behavior and lifecycle trends to identify opportunities to improve retention, frequency, and lifetime value Translate complex datasets into clear insights and actionable recommendations for marketing and business stakeholders Proactively identify trends, anomalies, and opportunities to optimize CRM performance Support ad hoc analysis requests and present findings to cross-functional partners Customer Segmentation & Targeting ( 15 %) Design, build, and maintain scalable customer segmentation frameworks to support CRM and broader business initiatives Develop and manage audience lists using SQL and/or Python for campaign targeting and personalization Partner with CRM and Data Science teams to operationalize segmentation strategies, including propensity, churn, and LTV-based targeting Ensure segmentation logic is accurate , documented, and consistently applied across campaigns Continually refine segmentation strategies based on performance insights and evolving business needs Data Development & Technical Execution ( 15 %) Write and optimize SQL queries across large, complex datasets (Databricks or similar environments) to support analysis and campaign execution Utilize Python (or similar tools) for data transformation, analysis, and automation Develop and maintain dashboards and reporting tools (Power BI or similar) that enable self-service analytics and visibility into CRM performance Partner with data engineering teams to integrate new data sources and improve data accessibility and reliability Testing & Optimization (1 5 %) Design and analyze A/B and multivariate tests to evaluate CRM strategies and incrementality Establish testing frameworks and measurement methodologies to support continuous optimization Monitor test results and provide recommendations to improve campaign effectiveness Data Quality & Governance (5%) Validate data accuracy and troubleshoot discrepancies across CRM and analytics datasets Maintain documentation for segmentation logic, reporting definitions, and analytical methodologies Partner with cross-functional teams to ensure data integrity and consistent metric definitions #LI-CS1 Qualifications Bachelor's degree in STEM, Business, or related field. 2–5 years of experience in analytics, CRM, or a similar hybrid business/technical role Strong proficiency in SQL and/or Python ; experience working with large datasets in cloud environments (Databricks or similar) Hands-on experience with building da sh boards in Power BI or a comparable BI/visualization platform (Tableau, Looker, etc.). Solid working knowledge of Braze or a comparable enterprise CRM/marketing automation platform. Demonstrated experience designing and analyzing A/B and multivariate tests with statistical rigor. Strong grasp of CRM and lifecycle marketing fundamentals : segmentation, engagement metrics, retention strategy, and channel behavior. Familiarity with GA4 for cross-channel performance measurement. Excellent communication skills; ability to translate analytical findings into clear narratives for both technical and non-technical audiences. Highly detail-oriented with a track record of delivering accurate , high-quality work in a fast-paced environment. Preferred: Braze Certified Practitioner or equivalent platform certification. Background in customer segmentation, lifecycle marketing, or loyalty analytics Experience supporting cross-functional stakeholders in a retail or CPG environment. Familiarity with Liquid templating or other dynamic content logic within CRM platforms. Benefits In addition to a rewarding career, Sprouts offers a comprehensive program to help support you and your family. These programs include: Competitive pay Sick time plan that you can use to support you or your immediate families health Vacation accrual plan Opportunities for career growth 15% discount for you and one other family member in your household on all purchases made at Sprouts Flexible schedules Employee Assistance Program (EAP) 401(K) Retirement savings plan with a generous company match Company paid life insurance Contests and appreciation events throughout the year full of prizes, food and fun! Eligibility requirements may apply for the following benefits: Bonus based on company and/or individual performance Affordable benefit coverage, including medical, dental and vision Health Savings Account with company match Pre-tax Flexible Spending Accounts for healthcare and dependent care Company paid short-term disability coverage Paid parental leave for both mothers and fathers Paid holidays Get Paid Every Day! Sprouts Farmers Market offers DailyPay - if you’re hired as an eligible employee, you’ll be able to transfer the money you’ve already earned at no extra cost, and get it the next business day, for free . We offer DailyPay so you don’t have to wait for payday to access the money you’ve already worked for. With DailyPay, you can see how much you’ve made every day and you can transfer your money any time before payday. You can learn more by visiting https://www.dailypay.com/partners/sprouts-farmers-market/ . Why Sprouts Grow with us! If you have a passion for inspiring people and a flair for fresh food, consider applying for a job at Sprouts! With a focus on customer service, our neighborhood grocery stores offer high-quality, farm fresh produce, natural meats, plenty of scoop-your-own bulk goods and much more in a fun, friendly, old-fashioned farmer’s market setting. Come grow your career in healthy living with a fast-paced, rapidly growing company and teams that pride themselves on empowering others along their journey. The above statements are intended to describe the general nature and level of the work being performed by people assigned to this work. This is not an exhaustive list of all duties, responsibilities, and requirements. Sprouts’ management reserves the right to amend and change duties, responsibilities, and requirements to meet business and organizational needs as necessary. Sprouts will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Chance in Hiring Ordinance. California Residents: We collect information in accordance with California law, please see here for more information. CRM Analytics & Insights ( 50 %) Own performance measurement of CRM campaigns across email, SMS, push, and other channels , including engagement, conversion, and revenue attribution Analyze customer behavior and lifecycle trends to identify opportunities to improve retention, frequency, and lifetime value Translate complex datasets into clear insights and actionable recommendations for marketing and business stakeholders Proactively identify trends, anomalies, and opportunities to optimize CRM performance Support ad hoc analysis requests and present findings to cross-functional partners Customer Segmentation & Targeting ( 15 %) Design, build, and maintain scalable customer segmentation frameworks to support CRM and broader business initiatives Develop and manage audience lists using SQL and/or Python for campaign targeting and personalization Partner with CRM and Data Science teams to operationalize segmentation strategies, including propensity, churn, and LTV-based targeting Ensure segmentation logic is accurate , documented, and consistently applied across campaigns Continually refine segmentation strategies based on performance insights and evolving business needs Data Development & Technical Execution ( 15 %) Write and optimize SQL queries across large, complex datasets (Databricks or similar environments) to support analysis and campaign execution Utilize Python (or similar tools) for data transformation, analysis, and automation Develop and maintain dashboards and reporting tools (Power BI or similar) that enable self-service analytics and visibility into CRM performance Partner with data engineering teams to integrate new data sources and improve data accessibility and reliability Testing & Optimization (1 5 %) Design and analyze A/B and multivariate tests to evaluate CRM strategies and incrementality Establish testing frameworks and measurement methodologies to support continuous optimization Monitor test results and provide recommendations to improve campaign effectiveness Data Quality & Governance (5%) Validate data accuracy and troubleshoot discrepancies across CRM and analytics datasets Maintain documentation for segmentation logic, reporting definitions, and analytical methodologies Partner with cross-functional teams to ensure data integrity and consistent metric definitions #LI-CS1 Bachelor's degree in STEM, Business, or related field. 2-5 years of experience in analytics, CRM, or a similar hybrid business/technical role Strong proficiency in SQL and/or Python ; experience working with large datasets in cloud environments (Databricks or similar) Hands-on experience with building da sh boards in Power BI or a comparable BI/visualization platform (Tableau, Looker, etc.). Solid working knowledge of Braze or a comparable enterprise CRM/marketing automation platform. Demonstrated experience designing and analyzing A/B and multivariate tests with statistical rigor. Strong grasp of CRM and lifecycle marketing fundamentals : segmentation, engagement metrics, retention strategy, and channel behavior. Familiarity with GA4 for cross-channel performance measurement. Excellent communication skills; ability to translate analytical findings into clear narratives for both technical and non-technical audiences. Highly detail-oriented with a track record of delivering accurate , high-quality work in a fast-paced environment. Preferred: Braze Certified Practitioner or equivalent platform certification. Background in customer segmentation, lifecycle marketing, or loyalty analytics Experience supporting cross-functional stakeholders in a retail or CPG environment. Familiarity with Liquid templating or other dynamic content logic within CRM platforms.