F&B Marketing Manager

Fairmont Golden Prague is not just a hotel - it is a gastronomic destination of the city. The hotel operates six restaurants and bars, which aim to become a natural part of Prague’s life and attract both hotel guests and local clientele.

We are looking for a key person who will:

• take full responsibility for the marketing and branding of all F&B outlets, ensure their long-term occupancy  and increase profitability
• build a strong hotel F&B brand
• actively manage their market positioning

This role is a business-driving role with a direct impact on restaurant revenue, and has the mandate to influence decision-making (product, pricing, promotions, events, positioning).

THE SCOPE OF YOUR INFLUENCE

Strategy & positioning

Creation and management of the marketing strategy for all F&B outlets, defining the role of each concept:

• fine-dining (Zlatá Praha)
• bar & restaurant (Golden Eye)
• casual dining (Greenhouse)
• breakfast & brunch (Kafka Brasserie)
• wellness gastronomy (Tilia Garden)
• lobby bar (Coocoo’s Nest)
• working with target groups

Occupancy & revenue

• responsibility for promotional activities and outlets traffic
• collaboration on pricing strategy, conversions, seasonal campaigns (e.g. Christmas, brunches, events)
• Campaigns & communication
• 360 campaign creation and execution
• online & offline marketing including social media, PR, influencers, events, brand collaborations, collateral, outdoor advertising
• Content and storytelling
• building a strong hotel F&B brand

Cooperation with F&B

• daily cooperation with the F&B management and teams influencing the offer concept, menu storytelling, guest experience
• Vendor management
• management of agencies and freelancers

Data & optimization

• monitoring traffic, campaigns, paid online activities, ROI
• working with data and translating it into decision-making

 

WHO WE ARE LOOKING FOR

A marketer who:

• understands the art of selling an experience—its emotion, its atmosphere, its story.
• is experienced in marketing with a focus on gastronomy (F&B), ideally from a luxury hotel, premium restaurant, or lifestyle agency.
• has a strong visual sensibility, hands‑on experience managing campaigns, and the ability to independently create engaging content.
• shows excellent command of Czech and fluent, professional‑level English
• is able to evaluate campaign performance, monitor trends in gastronomy, and collaborate on achieving commercial goals.
• is flexible
• has access to the Czech labor market

 

WHAT WE BRING TO YOU

• opportunity to build-on an ambitious F&B project in Prague
• work in an iconic hotel with global reach
• cooperation with a top team and world-class chefs
• room for personal initiative and decision-making
• wide range of benefits — you can explore the full overview on our website.