Manager, Creative (Copy based)

Job Description

Your Role

We’re hunting for a copy creative who speaks fluent internet. You’re a linguistic chameleon: digitally native, commercially sharp, and obsessed with impact over rigid grammar. If you need 2 days or an explanation for a headline, this isn't for you. You kill jargon, think digital-first, and write for humans who click.

You dissect briefs instantly into short, strong, catchy headlines. You banish corporate jargon, think digital-first, and write for humans. You’re a traveler at heart who knows how to make a message stick and click.

Your Mission

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Do & Guide: Stay fiercely hands-on. Craft hard-hitting campaigns and guide the copywriters to do the same.

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Conversion First: Prioritise ROI-driven copy to deliver maximum performance and growth.

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AI-Powered: Integrate Gen AI tools to supercharge your brainstorming and scale production without losing the human spark.

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Visual Synergy: Partner seamlessly with art directors, designers, and video editors to ensure words and visuals hit as a single powerful combo.

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Think "thumb-stop" first: Whether it’s static or video, you craft high-retention copy and hooks built to win in a split-second digital world.

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Culture Hacker: A social native who translates memes, sounds, and trends into brand-relevant tactics.

Who are you

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6+ Years in a fast-paced agency or in-house background.

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Headline Machine: You turn dry data into simple, clickable, human copy.

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Channel Agility: Expertise across App, Web, TikTok, and IG Reels.

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Outstanding Portfolio: Proven tactical promos and emotional storytelling.

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Experience in Travel, Fintech, or Tech Platforms.

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You have a deep, intuitive knowledge of the ASEAN digital and cultural landscape.

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Multilingual, if you can work in Bahasa Malaysia and Mandarin is a plus.

We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.

Search Firm Representatives - AirAsia does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place.