Sales & Marketing Manager - Agricultural Machinery - FR/DU

As a successful Sales & Marketing Manager - Agricultural Machinery - FR/DU , you will have the following responsibilities:

• Lead the commercial strategy : annual sales plan, margins, product mix
• Animate and guide the sales & marketing team (define priorities, coordinate & coach the team on the field) - you will be responsible of 3 areas sales manager, 3 product managers & 2 persons in the back office
• Manage pricing strategy and negotiate with key accounts & dealer networks
• Develop business via demo machines, rental, and used equipment
• Be responsible of the company brand by owning all marketing & communication activities & ensuring their consistency: marketing materials, digital channels, campaigns, ...
• Handle the implementation of a new CRM system
• Strengthen communication with the dealer network : newsletters, events, information sessions
• Oversee events & trade fairs : stand concept, logistics, demos, post‑event analysis
• Act as main link between manufacturer & internal teams ; track KPIs, market trends, bonuses

As a successful Sales & Marketing Manager - Agricultural Machinery - FR/DU , you will have the following profile:

• +5 years experiences as B2B sales leader with strong commercial development skills & ability to negotiate with wholesalers
• Experiences with l ong selling cycle & technical products (agriculture, machinery, industry)
• Previous experience in people management or team coaching
• Background or strong affinity with the agriculture sector is a plus
• Solid experience in operational marketing
• Comfortable in managing projects (CRM, reporting, process optimization)
• Strategical mindset coupled with the willingness to remain operational & available for the teams
• Personal traits: entrepreneurial mindset, structured, responsible, clear communicator, low ego.
• Languages: Fluent in French, Dutch & English